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Monthly Archives: November 2009
Social media measurement
Spot On’s Carrington Malin takes a quick look at measurement for social media. It’s all about objective setting. Continue reading
Posted in brand marketing, CRM, Customer care, Customers, Internet, Middle East marketing, Online marketing, public relations, strategy
Tagged campaign, Facebook, Internet, marketing, Measurement, Nielsen BuzzMetrics, PR, PR Measurement, public relations, Radian6, social media, Sysomos, TNSCymfony, Twitter
Social media isn’t socialist media
The idea that social media is a new way of running marketing communications on the cheap is a beguiling one and, sadly, totally incorrect. Social media campaigns can create significant challenges. Continue reading
Posted in brand marketing, Internet, Middle East marketing, social media, Twitter
Tagged Alexander McNabb, budget, campaign, CampaignME, costs, Facebook, investment, social media, time, Twitter, YouTube
Disintermediation and the media
When technology improves access, quality becomes secondary. And quality is the last refuge of the about-to-be-disintermediated. Continue reading
Posted in General
Tagged communications, Disintermediation, Internet, magazines, media, newspapers, online, printing, Publishing, web, web 2.0
Alexander nominated for Communicator of the Year!
The MEPRA Awards shortlisted nominations and submissions are out today, which include 10 best practice categories and two individual awards categories, being Young Professional of the Year and Communicator of the Year. Having decided as an agency not to enter … Continue reading
Posted in Awards, MEPRA, Middle East Public Relations, public relations, social media, Twitter
Tagged Alexander McNabb, best practice, Dubai, MEPRA, Middle East PR, Middle East Public Relations, PR, public relations, spotonpr, UAE
Market monopolies
Few of us have a taste for big business when it’s a monopoly or when we’re its customers and it’s not listening to us. And that has never been so true as it is now, with the fast flows of information, particularly consumer opinion and comment, that the Internet and the many consumer generated media outlets that it has opened up. Continue reading
Posted in competition, CRM, Customer care, Customers, General, Middle East marketing, social media
Social media takes time
Can social media be effectively time-managed? And how should organisations approach the employee time-management issues surfaced by using social media? Continue reading
Posted in Online marketing, social media, strategy, Twitter
2010 Spot On Public Relations