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Monthly Archives: February 2010
Tweets like grains of wheat
Everyone has done the old ‘one grain of wheat on the first square, two grains on the second and so on doubling with each square’ trick. The same mathematics potentially applies to the humble retweet, of course. Continue reading
Posted in Content, Internet, Online marketing, public relations, social media, Twitter
Tagged Alexander McNabb, Archimedes, buzz, communications, Internet, marketing, mathematics, news, online, social media, tweets, Twitter, website, word of mouth
We’re no longer wowed…
A sea-change in consumer attitudes to technology follows a series of changes in the way in which people inform themselves of new things. The information flow, which used to take place across magazine pages or at exhibitions, now takes place online 24/7. Continue reading
Posted in Content, Customers, Internet, Middle East marketing, Online marketing, public relations, Publishing, social media, strategy
Tagged advertising, campaign, CampaignME, Carrington Malin, Internet, iPhone, marketing, online, product launch, technology, TWAIN
Is social media making the Middle East more ‘social’?
In the past, Middle East social network users have kept their ‘online friends’ and ‘real friends’ compartmentalised, never mixing the two and social networking events were clearly all business. Now that’s all changed. Continue reading
Posted in Internet, Middle east, Middle East marketing, social media, Twitter
Tagged Alexander McNabb, Carrington Malin, culture, Eman Hussein, GeekFest, Jordan, Lebanon, LinkedIn, MENA, Middle east, Oman, Qatar, Saudi Arabia, social media, society, Twitter, UAE
The coolest agency in the world
Social Media PlansThe coolest agency in the world can’t execute brilliant social media campaigns if the client doesn’t want to invest in the idea. Even the most customer centric companies often need to re-think their processes in order to be truly customer-centric via social media. Continue reading
Posted in brand marketing, Content, CRM, Customer care, Customers, Facebook, Internet, Middle East marketing, Online marketing, public relations, social media, strategy, Twitter
Tagged advertising, Alexa, Alexander McNabb, campaigns, communication, Content, CRM, Facebook, guidelines, HR, marketing, public relations, social media, social networking, the coolest agency in the world, Twitter
2010 Spot On Public Relations