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Monthly Archives: January 2011
Strong MENA interest in mobile apps
The latest Effective Measure | Spot On PR survey shows that 85 percent of mobile Internet users in the Arab world download apps. Continue reading
Posted in Applications, E-commerce, General, Internet, Internet research, Marketing, Middle east, Middle East marketing, Mobile, Online marketing, Online Shopping, research, social media
Tagged application development, Arab, Arab World, digital marketing, E-commerce, email, marketing, MENA, Middle east, Mobile, mobile apps, mobile Internet, North Africa, Online marketing, Online Shopping, reports, social media, social networking, statistics, surveys, tablets
Update: Egypt revolution reading list
The Egyptian people’s uprising is undoubtedly one of the most shocking, significant and, some would say, hopeful major socio-political events (update: and now must be said highly dangerous!) that we’ve seen in our 16 years of business in the Arab … Continue reading
Posted in General, Middle east
Tagged analysis, Arab World, Egypt, Middle east, Mubarak, news, politics, revolution
Egypt Facebook demographics
Egypt leads the Arab world in numbers of Facebook subscribers, with 5 million members. Here’s are updated Facebook demographics. Continue reading
Posted in Facebook, General, Internet, Internet research, Middle east, research, social media
Tagged Arab World, Arabic, demographics, Egypt, Facebook, MENA, Middle east, North Africa, reports, research, social media, statistics
Middle East bloggers on air!
Tune in to Alexander McNabb on Dubai Eye 103.8FM on Tuesday January 25th at 10am to listen to the Dubai Today show and hear about Middle East blogging from seven bloggers in the region. Continue reading
Posted in Blogging, Content, General, Internet, Middle east, social media
Tagged Alexander McNabb, Amman, Arab World, blog, bloggers, blogging, Content, Dubai, Dubai Eye, Dubai Today, Internet, Jordan, Middle east, online, radio, social media, UAE
Should you outsource your conversation?
There’s lots of stuff we do with clients building digital communications programmes, from SEO auditing through to setting up and populating social media platforms. But the one thing we recommend against is take the whole thing off your hands. There’s … Continue reading
Posted in Content, CRM, Customer care, Customers, Facebook, General, Internet, Middle East marketing, Online marketing, public relations, SEO, social media, strategy, Twitter
Tagged communications, conversation, CRM, engagement, Facebook, Internet, Internet marketing, marketing, public relations, social media, social media marketing, social networking, transparency, Twitter
Can we say Twitter revolution now? Can we?
There’s already been quite a lot written about the role of social media in the ousting of Tunisia’s President Ben Ali. Here’s our 2 cents worth, plus a list of useful links for anyone interested in learning about the role of social media in Tunisia’s regime change. Continue reading
Posted in Disintermediation, Facebook, General, Internet, Middle east, Newspapers, social media, Twitter
Tagged activism, Arab, Arab World, blocked, blogging, censorship, Facebook, government, hacking, Internet, journalists, media, media law, Middle east, new media, newspapers, North Africa, online, press freedom, social media, Tunisia, Twitter
Ten Middle East digital predictions for 2011
Communications and marketing agency Spot On’s top ten digital marketing predictions for the Middle East in 2011. Continue reading
Posted in Applications, brand marketing, Content, E-commerce, Facebook, General, Internet, Internet research, Marketing, Middle east, Middle East marketing, Middle East Public Relations, Mobile, Newspapers, Online marketing, public relations, Publishing, research, social media, strategy
Tagged 2011, Arab World, communications, digital marketing, Facebook, marketing, MENA, Middle east, Middle East marketing, North Africa, public relations, research, social media, social networking, statistics
2010 Spot On Public Relations