Carrington Malin

Carrington Malin

Carrington Malin is co-founder of Spot On and has been managing sales, marketing, media and communications campaigns across the Middle East for more than 20 years. He likes technology, surfing and chicken liver salad. You can contact Carrington via Twitter at @carringtonmalin or via email at carringtonm(at)spotonpr(dot)com

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Carrington Malin's Latest Posts

5 old-world advertising mistakes to avoid

5 old-world advertising mistakes to avoid

Digital technology has delivered one of the Internet’s great promises to marketing, the democratisation of information, opportunity and capability, allowing any brand to run an effective campaign and punch above its own weight. We’ve had to wait a long time for the pieces to fall into place and there are still puzzles to solve, but […]

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A load of cobblers

Filed in Middle East marketing, Technology by on July 12, 2016 0 Comments
A load of cobblers

At some point in reading our blog, you may well notice a gap in posts from 2014 to 2016. It’s a case of cobblers, to be honest… The old proverb that a cobbler’s children are the last to have shoes is probably never so true as it is when applied to the marketing and communications […]

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GITEX Digital Strategies

Filed in Conferences, Events by on September 8, 2014 0 Comments
GITEX Digital Strategies

It’s almost GITEX time and Alexander McNabb will, once again, be chairing the GITEX Digital Strategies Forum. The Forum takes place on Wednesday 15 October 2014 during GITEX Technology Week 2014 and will take delegates through global digital consumer trends, digital marketing strategy and planning, mobile marketing , digital CSR, one:one marketing and more. You’ll find the full agenda […]

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Facebook rules, regs and crime

Filed in Content, Media Law by on May 22, 2014 0 Comments
Facebook rules, regs and crime

The UAE’s Telecommunications Regulatory Authority (TRA) announced a whitepaper on Facebook usage guidelines, terms and conditions this week, to a grateful press that reported on TRA ‘warnings’ to Facebook users. As usual, we ask ourselves the question; how relevant is this for brands online? The whitepaper is, in fact, a good, readable summary of Facebook […]

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Plenty of content marketing opportunity for Middle East brands

Filed in Content marketing by on March 18, 2014 0 Comments
Plenty of content marketing opportunity for Middle East brands

With some 60 million Facebook users, 7 million Twitter users and some of the highest Youtube download rates in the world, it’s no secret that the Arab world has become a big online consumer of content. Social media has ceased to be the sole preserve of geeks and wealthy English-speaking college students and, today, the Middle […]

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Is Arab content really a lost cause?

Filed in Arabic content, Content by on January 29, 2014 0 Comments
Is Arab content really a lost cause?

It’s no secret that the Arab world has lagged behind in content creation. Conference speakers have been decrying the lack of Arabic language content for years. According to various sources, Arabic language content accounts for less than 3% of the content on the web (1%, 2.5% and 3% have been quoted), despite the fact that […]

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Saudi plans to regulate Youtube

Saudi plans to regulate Youtube

The Saudi government is planning to monitor and regulate YouTube and other online channels, having this week entrusted the task to its General Commission for Audiovisual Media, established last year to regulate the broadcast industry. There has even been talk of issuing permits to Youtube subscribers, which would appear to signal the introduction of a […]

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Could your brand commit a content crime?

Filed in Content, Disintermediation, Publishing by on November 4, 2013 0 Comments
Could your brand commit a content crime?

  News media in the United Arab Emirates have reported this week that posting images or video of someone in the Emirates without their consent is a crime punishable by up to AED 500,000 (about US$136,000) and a prison sentence of up to six months (read The National’s story here). To those familiar with the […]

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GITEX Digital Strategies Forum

GITEX Digital Strategies Forum

Read about GITEX Digital Strategies 2014   Spot On’s Alexander McNabb will be chairing the Digital Strategies Forum in Dubai next week, which takes place on Wednesday 23 October 2013 during GITEX Technology Week 2013.  The conference agenda will take delegates through global digital consumer trends, digital marketing strategy and planning, customer relationship management (CRM), […]

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Happy birthday @spotonpr

Happy birthday @spotonpr

It’s five years ago tomorrow that Spot On PR joined Twitter! We haven’t bought a birthday cake or anything and we’re not asking for any presents either, but it does give us some pause for thought. A lot has happened in those five years. Barack Obama had just become a presidential nominee five years ago. […]

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