Author Archives: Carrington Malin

Carrington Malin

About Carrington Malin

Carrington Malin is co-founder and managing director of Spot On PR and has been managing sales, marketing, media and communications campaigns across the Middle East for more than 20 years. He likes technology, surfing and chicken liver salad.
Carrington Malin

Social media marketing in the UAE

How fast are UAE businesses adopting social media best practices? Dubai One TV’s Emirates 24\7 news programme interviewed Spot On’s Alexander McNabb about social media trends in the UAE and how social media is changing company communication. Watch the interview … Continue reading

Posted in brand marketing, CRM, Customers, E-commerce, Facebook, Internet, Measurement, Middle East marketing, public relations, social media, Twitter | Tagged , , , , , , , , , , , , , , , ,
Carrington Malin

Online advertising in the Middle East

Wednesday’s Dubai Eye radio’s #Unwired weekly digital programme featured a special segment on online advertising in the Middle East & North Africa featuring Spot On PR’s own Alexander McNabb; Professor John Grainger Pro-Vice Chancellor and Executive Vice President Academic Services … Continue reading

Posted in Content, CRM, Customers, Disintermediation, Facebook, General, Internet, Measurement, Middle east, Middle East marketing, Online marketing, public relations, research, SEO, social media, Twitter | Tagged , , , , , , , , , , , ,
Carrington Malin

Alexander at MediaME Forum 2011

Spot On PR Director Alexander McNabb spoke at the MediaME Forum 2011 in Amman, Jordan earlier this week about digital public relations and reputation management. The annual event organised by Middle East advertising and marketing portal MediaME was attended by … Continue reading

Posted in brand marketing, Content, Disintermediation, Facebook, Internet, Measurement, Middle east, Middle East marketing, Middle East Public Relations, Online marketing, public relations, SEO, social media, Twitter | Tagged , , , , , , , , , , , , , , , ,
Carrington Malin

Night of the Twitter bots!

About 9pm Friday evening (Dubai time) my email inbox began filling up with ‘now following you’ email alerts from @spotonpr‘s Twitter account. My first thought was somebody must have name-checked us somewhere, perhaps a #FollowFriday thing, but a quick look … Continue reading

Posted in Internet, social media, Twitter | Tagged , , , ,
Carrington Malin

Hiring PR people for the digital age

What skill sets should PR job candidates have in the digital age? Carrington Malin explains how Spot On PR’s list of recruitment criteria just got even longer. Continue reading

Posted in General, Internet, public relations, social media | Tagged , , , , , , , , , , , , , , , ,
Carrington Malin

Facebook Arabic Rising

User of Facebook’s Arabic language interface now account for more than a third of all Facebook users in the Arab world with Facebook Arabic growing at 175% per annum. Continue reading

Posted in Facebook, General, Internet, Internet research, Middle east, Middle East marketing, Newspapers, research, social media | Tagged , , , , , , , , , , , , , , , , ,
Carrington Malin

Strong MENA interest in mobile apps

The latest Effective Measure | Spot On PR survey shows that 85 percent of mobile Internet users in the Arab world download apps. Continue reading

Posted in Applications, E-commerce, General, Internet, Internet research, Marketing, Middle east, Middle East marketing, Mobile, Online marketing, Online Shopping, research, social media | Tagged , , , , , , , , , , , , , , , , , , , ,
Carrington Malin

Update: Egypt revolution reading list

The Egyptian people’s uprising is undoubtedly one of the most shocking, significant and, some would say,  hopeful major socio-political events (update: and now must be said highly dangerous!) that we’ve seen in our 16 years of business in the Arab … Continue reading

Posted in General, Middle east | Tagged , , , , , , ,
Carrington Malin

Egypt Facebook demographics

Egypt leads the Arab world in numbers of Facebook subscribers, with 5 million members. Here’s are updated Facebook demographics. Continue reading

Posted in Facebook, General, Internet, Internet research, Middle east, research, social media | Tagged , , , , , , , , , , ,
Carrington Malin

Can we say Twitter revolution now? Can we?

There’s already been quite a lot written about the role of social media in the ousting of Tunisia’s President Ben Ali. Here’s our 2 cents worth, plus a list of useful links for anyone interested in learning about the role of social media in Tunisia’s regime change. Continue reading

Posted in Disintermediation, Facebook, General, Internet, Middle east, Newspapers, social media, Twitter | Tagged , , , , , , , , , , , , , , , , , , , , ,