Carrington Malin
Carrington Malin is co-founder of Spot On and has been managing sales, marketing, media and communications campaigns across the Middle East for more than 20 years. He likes technology, surfing and chicken liver salad. You can contact Carrington via Twitter at @carringtonmalin or via his website www.carringtonmalin.com
Carrington Malin's Latest Posts
A particularly delicious cake
A new survey highlights that there is enthusiasm for behavioural targeting and concern over privacy issues in almost equal measure.
10 social media myths exposed
More Middle East brands are looking seriously at using social media in their communications and making efforts to plan, structure and invest in strategic activities. It’s no secret that Spot On PR is a big fan of social media and actively recommends that all organisations pay attention to the irreversible changes that social media are […]
15 Million MENA Facebook Users – Report
Scroll down the page for survey download links (and Egypt update) Summary Facebook has become a force to be reckoned with in the Middle East and North Africa and the platform can now claim 15 million users as of May 2010. Whilst Facebook saw strong early growth in 2008/2009 from English and French speaking users […]
Are you engaging the right fans?
As a communications and marketing agency that helps run a number of social media programs, we spend quite a lot of time looking at Middle East social media marketing campaigns from around the region. It’s still early days, but the number of brands experimenting with social media in the Middle East is growing and, as […]
What happened to all our fans?
Last night Facebook changed some of the terminology on Spot On PR’s Facebook page. It’s something that has been talked about for the past few weeks (see Mashable story from March) and is being rolled out across Facebook and organisation’s Facebook pages. As a result, this morning our Facebook page fans are no longer called […]
Does online marketing scare you?
Things are looking up for the online marketing community. Recent surveys and media reports widely credit the region’s online advertising spend to be growing fast and becoming increasingly important to more and more people. Although last year was a difficult one for many, some believe that this gave big advertisers pause for thought and time […]
Introducing social media in the Arab world
The April issue of O’Dwyer’s PR Magazine has just come out in the USA and it features a report I wrote on social media in the Middle East and North Africa. It’s a very top-level view of social media and Internet trends in the region and primarily intended as an introduction to the Arab world […]
A tweet in time saves nine
Erroneous, misguided or otherwise badly put together marketing communications are sent out by organisations every day. Sometimes it’s a genuine mistake, sometime it’s sloppy work, sometimes it’s a bad judgement call and sometimes it’s pure human error that has the potential to make the whole organisation look bad. Most of the time communications like these […]
Twitter & Customer Service Survey
Scroll down the page for survey download links Summary It’s now well publicised that the rapid growth Twitter experienced during 2008 and the first months of 2009 slowed dramatically towards the end of 2009, although ending the year with 75 million user accounts. Twitter activity, on the other hand, grew from 5,000 tweets per day […]
#DubaiToday twalk radio
Perhaps it was the rainy weather, perhaps it was the fact that four well known local Twitter users appeared live on the show, or perhaps it was just the conversations, but Dubai Eye 103.8FM’s Dubai Today show really got the UAE’s Twitter community buzzing on Tuesday. On hearing about local social media folk heroes Wild […]
