Category Archives: Customers

Alexander McNabb

Should you outsource your conversation?

There’s lots of stuff we do with clients building digital communications programmes, from SEO auditing through to setting up and populating social media platforms. But the one thing we recommend against is take the whole thing off your hands. There’s … Continue reading

Posted in Content, CRM, Customer care, Customers, Facebook, General, Internet, Middle East marketing, Online marketing, public relations, SEO, social media, strategy, Twitter | Tagged , , , , , , , , , , , , ,
Carrington Malin

Is social media really that important for marketers in the Arab World?

We’re now quite used to people looking at us aghast as we talk about the importance of social media in communications and marketing strategy. Reactions often include incredulity, annoyance, perplexity, anger and even, occasionally, well-reasoned disagreement. How can we have … Continue reading

Posted in brand marketing, competition, Customers, Disintermediation, E-commerce, Facebook, General, Internet, Middle east, Middle East marketing, Newspapers, Online marketing, public relations, social media, strategy | Tagged , , , , , , , , , , , , , , , , , , ,
Alexander McNabb

The Sustainable Corporation

I’m doing quite a lot of conference speaking thingies this Autumn, so apologies in advance to anyone who suffers in one of those audiences. I’m particularly looking forward to the MediaME Conference in Amman on the 8th and 9th November, … Continue reading

Posted in Customers, General, Internet, Middle east, Middle East marketing, Online marketing, public relations, social media | Tagged , , , , , , , , , , , , , , ,
Carrington Malin

32% of MENA Internet users buy online

Hampered by a lack of online payment infrastructure and the high cost of broadband, e-commerce has been slow to develop in the Middle East and North Africa (MENA) and although there are some notable e-commerce pioneers, few online ventures in … Continue reading

Posted in brand marketing, Customers, E-commerce, General, Internet, Internet research, Middle east, Middle East marketing, Online marketing, Online Shopping, research, social media | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Carrington Malin

10 social media myths exposed

To our delight, more and more Middle East brands are looking seriously at using social media in their communications and making efforts to plan, structure and invest in strategic activities. It’s no secret that Spot On PR is a big … Continue reading

Posted in brand marketing, Content, CRM, Customer care, Customers, Facebook, General, Internet, Measurement, Middle east, Middle East marketing, Online marketing, public relations, SEO, social media, strategy, Twitter | Tagged , , , , , , , , , , , , , , , , , , , , , , ,
Carrington Malin

Are you engaging the right fans?

As a communications and marketing agency that helps run a number of social media programs, we spend quite a lot of time looking at Middle East social media marketing campaigns from around the region. It’s still early days, but the … Continue reading

Posted in Content, CRM, Customers, Facebook, Internet, Measurement, Middle east, Middle East marketing, Online marketing, social media, Twitter | Tagged , , , , , , , , , , , , , , , ,
Carrington Malin

Does online marketing scare you?

Things are looking up for the online marketing community. Recent surveys and media reports widely credit the region’s online advertising spend to be growing fast and becoming increasingly important to more and more people. Although last year was a difficult … Continue reading

Posted in brand marketing, competition, CRM, Customer care, Customers, General, Internet, Middle east, Middle East marketing, Online marketing, public relations, SEO, social media, strategy | Tagged , , , , , , , , , , , , , , , ,
Carrington Malin

A tweet in time saves nine

Erroneous, misguided or otherwise badly put together marketing communications are sent out by organisations every day. Most go largely uncommented on, however some resonate for all the wrong reasons. Continue reading

Posted in brand marketing, Customers, General, Internet, Marketing, Measurement, Middle East marketing, Mobile, Online marketing, public relations, social media, Twitter |
Carrington Malin

Twitter & Customer Service Survey

Spot On PR’s 2010 customer service and Twitter survey found that 95% of Middle East & North Africa Twitter users surveyed welcomed brand engagement via Twitter. Continue reading

Posted in brand marketing, CRM, Customer care, Customers, General, Internet, Middle east, Middle East marketing, Online marketing, social media, Twitter | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Carrington Malin

#DubaiToday twalk radio

Perhaps it was the rainy weather, perhaps it was the fact that four well known local Twitter users appeared live on the show, or perhaps it was just the conversations, but Dubai Eye 103.8FM’s Dubai Today show really got the … Continue reading

Posted in brand marketing, Customers, Facebook, General, Internet, Measurement, Middle east, Middle East marketing, Online marketing, public relations, social media, strategy, Twitter |