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Category Archives: Customer care
Should you outsource your conversation?
There’s lots of stuff we do with clients building digital communications programmes, from SEO auditing through to setting up and populating social media platforms. But the one thing we recommend against is take the whole thing off your hands. There’s … Continue reading
Posted in Content, CRM, Customer care, Customers, Facebook, General, Internet, Middle East marketing, Online marketing, public relations, SEO, social media, strategy, Twitter
Tagged communications, conversation, CRM, engagement, Facebook, Internet, Internet marketing, marketing, public relations, social media, social media marketing, social networking, transparency, Twitter
10 social media myths exposed
To our delight, more and more Middle East brands are looking seriously at using social media in their communications and making efforts to plan, structure and invest in strategic activities. It’s no secret that Spot On PR is a big … Continue reading
Posted in brand marketing, Content, CRM, Customer care, Customers, Facebook, General, Internet, Measurement, Middle east, Middle East marketing, Online marketing, public relations, SEO, social media, strategy, Twitter
Tagged advertising, agencies, blogging, blogs, Carrington Malin, communications, Content, conversations, CRM, customer service, direct marketing, email, Facebook, Internet, marketing, marketing communications, myths, online, planning, public relations, social media, social networking, strategy, Twitter
Does online marketing scare you?
Things are looking up for the online marketing community. Recent surveys and media reports widely credit the region’s online advertising spend to be growing fast and becoming increasingly important to more and more people. Although last year was a difficult … Continue reading
Posted in brand marketing, competition, CRM, Customer care, Customers, General, Internet, Middle east, Middle East marketing, Online marketing, public relations, SEO, social media, strategy
Tagged Conference, cust, customer service, Customers, digimediame, digital, Dubai, Internet, marketing, MENA, Middle east, online, online advertising, Online marketing, social media, Spot On PR, UAE
Twitter & Customer Service Survey
Spot On PR’s 2010 customer service and Twitter survey found that 95% of Middle East & North Africa Twitter users surveyed welcomed brand engagement via Twitter. Continue reading
Posted in brand marketing, CRM, Customer care, Customers, General, Internet, Middle east, Middle East marketing, Online marketing, social media, Twitter
Tagged Algeria, Arab World, Arabic, Bahrain, demographics, Dubai, Egypt, Facebook, Jordan, Kuwait, Lebanon, Libya, MENA, Middle east, Morocco, North Africa, Oman, Qatar, research, Saudi, Saudi Arabia, social media, Spot On, spotonpr, Syria, Tunisia, tweet, Twitter, UAE, United Arab Emirates, Yemen
The coolest agency in the world
Social Media PlansThe coolest agency in the world can’t execute brilliant social media campaigns if the client doesn’t want to invest in the idea. Even the most customer centric companies often need to re-think their processes in order to be truly customer-centric via social media. Continue reading
Posted in brand marketing, Content, CRM, Customer care, Customers, Facebook, Internet, Middle East marketing, Online marketing, public relations, social media, strategy, Twitter
Tagged advertising, Alexa, Alexander McNabb, campaigns, communication, Content, CRM, Facebook, guidelines, HR, marketing, public relations, social media, social networking, the coolest agency in the world, Twitter
Losing the battle for control
In the age of social media, where people have an overwhelming choice of content, every organisation needs to be in the content business – and that means carefully considering the content consumption habits and needs of its stakeholders. Continue reading
Posted in brand marketing, CRM, Customer care, Customers, Facebook, Middle East marketing, Online marketing, public relations, social media, Twitter
Tagged brands, communications, Content, control, mark, marketing, messaging, PR, publi, public relations, social media
Social media measurement
Spot On’s Carrington Malin takes a quick look at measurement for social media. It’s all about objective setting. Continue reading
Posted in brand marketing, CRM, Customer care, Customers, Internet, Middle East marketing, Online marketing, public relations, strategy
Tagged campaign, Facebook, Internet, marketing, Measurement, Nielsen BuzzMetrics, PR, PR Measurement, public relations, Radian6, social media, Sysomos, TNSCymfony, Twitter
Market monopolies
Few of us have a taste for big business when it’s a monopoly or when we’re its customers and it’s not listening to us. And that has never been so true as it is now, with the fast flows of information, particularly consumer opinion and comment, that the Internet and the many consumer generated media outlets that it has opened up. Continue reading
Posted in competition, CRM, Customer care, Customers, General, Middle East marketing, social media
2010 Spot On Public Relations