E-commerce

Arrival of Apple Pay puts new pressure on UAE omnichannel strategies

Filed in E-commerce, Marketing, Marketing Strategy, Mobile, UAE by on October 29, 2017 1 Comment
Arrival of Apple Pay puts new pressure on UAE omnichannel strategies

Will the arrival of Apple Pay in the UAE create a new sense of urgency for aspiring omnichannel retailers? Now that the country has a wide choice of mobile payment options, mobile-first strategies should finally be able to pay their own way. Few can have missed the fanfare surrounding Apple Pay‘s launch in the UAE […]

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Selling the Internet is over

Selling the Internet is over

The novelty of Internet marketing has worn off and buying products and services via the Internet is now just a fact of life, which means that today’s brands have to do much better than simply show up online. With a long heritage in technology, Spot On has been involved in helping to sell many new […]

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Counting the days to the ArabNet Digital Summit

Counting the days to the ArabNet Digital Summit

The ArabNet Digital Summit will take place in Dubai from the 24th-26th June 2013. It’s the first time ArabNet has been held in Dubai – the event launched in Beirut back in 2010 and instantly established itself as the Middle East’s premier regional digital event. We knew a winner when we saw one and we’ve […]

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Has the Arab Spring turned into a torrent of cash?

Has the Arab Spring turned into a torrent of cash?

Whilst debate continues, even now, on how pivotal the role social media was in the revolutions of the Arab Spring, there can be no doubt that Arab digital activism woke up businesses and governments across the world to the potential of new digital media. In the Middle East the change in attitudes towards digital media […]

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Are brands at risk from the UAE’s new cyber-crime law?

Are brands at risk from the UAE’s new cyber-crime law?

Taking many media watchers by surprise, the United Arab Emirates President His Highness Sheikh Khalifa bin Zayed Al Nahyan has approved a new cyber-crime law for the UAE, Federal Legal Decree No. 5, this week. The online law was duly announced by the Emirates official news agency WAM yesterday evening (you can find the contents […]

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The future is important

Filed in E-commerce, Internet, Middle-East by on September 11, 2012 0 Comments
The future is important

There are few things more depressing than sitting in one of the Middle Eastern digital conferences listening to the Ministerial Keynote. The Internet, we are invariably told, is important. Now you count two seconds, one Mississippi two Mississippi as The Great Man scans the room, his arms held stiff and his hands grip the lectern. […]

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Ecommerce in the Middle East

Ecommerce in the Middle East

Last week’s Dubai Eye radio #Unwired digital programme featured a special segment on ecommerce in the Middle East featuring Spot On PR’s Alexander McNabb; Rama Chakaki, Partner at Baraka Ventures (@rchakaki on Twitter); Sonia Sultan, director of brand partnerships and marketing collaboration at Glambox; Monica Debowski, director of operations for Glambox (@Mmmon); Omar Kassim, CEO […]

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Looking forward to ArabNet 2012

Looking forward to ArabNet 2012

This week, from the 27th-31st March, will see the fourth ArabNet and it’ll be the fourth time I go along for the conference. It’s not all about the conference, though – the event is being billed as a festival and it’s shaping up to be just that, with five days of events with a developer […]

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Social media marketing in the UAE

Social media marketing in the UAE

How fast are UAE businesses adopting social media best practices? Dubai One TV’s Emirates 247 news programme interviewed Spot On’s Alexander McNabb about social media trends in the UAE and how social media is changing company communication. Watch the interview Dubai One TV Emirates 24/7 – 8pm February 14, 2012 (5.54 mins) Listen to a […]

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Strong MENA interest in mobile apps

Strong MENA interest in mobile apps

The latest Effective Measure | Spot On PR survey shows that 85 percent of mobile Internet users in the Arab world download apps.

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