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Category Archives: General
Egypt Facebook demographics
Egypt leads the Arab world in numbers of Facebook subscribers, with 5 million members. Here’s are updated Facebook demographics. Continue reading
Posted in Facebook, General, Internet, Internet research, Middle east, research, social media
Tagged Arab World, Arabic, demographics, Egypt, Facebook, MENA, Middle east, North Africa, reports, research, social media, statistics
Middle East bloggers on air!
Tune in to Alexander McNabb on Dubai Eye 103.8FM on Tuesday January 25th at 10am to listen to the Dubai Today show and hear about Middle East blogging from seven bloggers in the region. Continue reading
Posted in Blogging, Content, General, Internet, Middle east, social media
Tagged Alexander McNabb, Amman, Arab World, blog, bloggers, blogging, Content, Dubai, Dubai Eye, Dubai Today, Internet, Jordan, Middle east, online, radio, social media, UAE
Should you outsource your conversation?
There’s lots of stuff we do with clients building digital communications programmes, from SEO auditing through to setting up and populating social media platforms. But the one thing we recommend against is take the whole thing off your hands. There’s … Continue reading
Posted in Content, CRM, Customer care, Customers, Facebook, General, Internet, Middle East marketing, Online marketing, public relations, SEO, social media, strategy, Twitter
Tagged communications, conversation, CRM, engagement, Facebook, Internet, Internet marketing, marketing, public relations, social media, social media marketing, social networking, transparency, Twitter
Can we say Twitter revolution now? Can we?
There’s already been quite a lot written about the role of social media in the ousting of Tunisia’s President Ben Ali. Here’s our 2 cents worth, plus a list of useful links for anyone interested in learning about the role of social media in Tunisia’s regime change. Continue reading
Posted in Disintermediation, Facebook, General, Internet, Middle east, Newspapers, social media, Twitter
Tagged activism, Arab, Arab World, blocked, blogging, censorship, Facebook, government, hacking, Internet, journalists, media, media law, Middle east, new media, newspapers, North Africa, online, press freedom, social media, Tunisia, Twitter
Ten Middle East digital predictions for 2011
Communications and marketing agency Spot On’s top ten digital marketing predictions for the Middle East in 2011. Continue reading
Posted in Applications, brand marketing, Content, E-commerce, Facebook, General, Internet, Internet research, Marketing, Middle east, Middle East marketing, Middle East Public Relations, Mobile, Newspapers, Online marketing, public relations, Publishing, research, social media, strategy
Tagged 2011, Arab World, communications, digital marketing, Facebook, marketing, MENA, Middle east, Middle East marketing, North Africa, public relations, research, social media, social networking, statistics
Is social media really that important for marketers in the Arab World?
We’re now quite used to people looking at us aghast as we talk about the importance of social media in communications and marketing strategy. Reactions often include incredulity, annoyance, perplexity, anger and even, occasionally, well-reasoned disagreement. How can we have … Continue reading
Posted in brand marketing, competition, Customers, Disintermediation, E-commerce, Facebook, General, Internet, Middle east, Middle East marketing, Newspapers, Online marketing, public relations, social media, strategy
Tagged advertising, Arab World, brand marketing, brand sentiment, Carrington Malin, communications, consumers, Content, customer service, data, demographics, Facebook, Internet, Internet marketing, Internet users, marketing, MENA, Middle east, online, Online marketing
The Sustainable Corporation
I’m doing quite a lot of conference speaking thingies this Autumn, so apologies in advance to anyone who suffers in one of those audiences. I’m particularly looking forward to the MediaME Conference in Amman on the 8th and 9th November, … Continue reading
Posted in Customers, General, Internet, Middle east, Middle East marketing, Online marketing, public relations, social media
Tagged Alexander McNabb, blog, blogging, communications, Conference, conferences, CSR, Internet, online, policy, PR, public relations, social media, speaking, sustainability, transparency
32% of MENA Internet users buy online
Hampered by a lack of online payment infrastructure and the high cost of broadband, e-commerce has been slow to develop in the Middle East and North Africa (MENA) and although there are some notable e-commerce pioneers, few online ventures in … Continue reading
Posted in brand marketing, Customers, E-commerce, General, Internet, Internet research, Middle east, Middle East marketing, Online marketing, Online Shopping, research, social media
Tagged communications, demographics, digital marketing, E-commerce, e-shopping, Effective Measure, Egypt, habits, Internet, Kuwait, magazines, marketing, MENA, Middle east, Morocco, newspapers, North Africa, online buying, Online marketing, Online Shopping, research, Saudi Arabia, social media, social networking, Spot On PR, statistics, survey, UAE
Facebook adds 1 million more Arabic users
Facebook’s Arabic platform has added 1 million new users during the past three months, showing important trends in Facebook’s changing MENA demographics. Continue reading
Posted in Facebook, General, Internet, Internet research, Middle east, Middle East marketing, Online marketing, research, social media
Tagged Arab World, ArabCrunch, Arabic, Carrington Malin, communications, digital marketing, Egypt, Facebook, InsideFacebook, Internet, marketing, MENA, Middle east, Morocco, Online marketing, research, Saudi, Saudi Arabia, social media, social networking, statistics, UAE, United Arab Emirates
Ramadan Kareem – رمضان كريم
نهنّئكم بحلول الشهر المبارك ونتمنى أن يحلّ عليكم باليُمن والبركة Best wishes to you and your family for the holy month of Ramadan.
2010 Spot On Public Relations