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Category Archives: Content
Introducing social media in the Arab world
The April issue of O’Dwyer’s PR Magazine has just come out in the USA and it features a report I wrote on social media in the Middle East and North Africa. It’s a very top-level view of social media and … Continue reading
Posted in Content, Facebook, Internet, Middle east, Middle East marketing, Newspapers, Online marketing, public relations, Publishing, social media, Twitter
Tagged Arab wordl, blogging, blogs, Carrington Malin, Facebook, media, Middle east, ODwyers, social media, social networking, Twitter
Tweets like grains of wheat
Everyone has done the old ‘one grain of wheat on the first square, two grains on the second and so on doubling with each square’ trick. The same mathematics potentially applies to the humble retweet, of course. Continue reading
Posted in Content, Internet, Online marketing, public relations, social media, Twitter
Tagged Alexander McNabb, Archimedes, buzz, communications, Internet, marketing, mathematics, news, online, social media, tweets, Twitter, website, word of mouth
We’re no longer wowed…
A sea-change in consumer attitudes to technology follows a series of changes in the way in which people inform themselves of new things. The information flow, which used to take place across magazine pages or at exhibitions, now takes place online 24/7. Continue reading
Posted in Content, Customers, Internet, Middle East marketing, Online marketing, public relations, Publishing, social media, strategy
Tagged advertising, campaign, CampaignME, Carrington Malin, Internet, iPhone, marketing, online, product launch, technology, TWAIN
The coolest agency in the world
Social Media PlansThe coolest agency in the world can’t execute brilliant social media campaigns if the client doesn’t want to invest in the idea. Even the most customer centric companies often need to re-think their processes in order to be truly customer-centric via social media. Continue reading
Posted in brand marketing, Content, CRM, Customer care, Customers, Facebook, Internet, Middle East marketing, Online marketing, public relations, social media, strategy, Twitter
Tagged advertising, Alexa, Alexander McNabb, campaigns, communication, Content, CRM, Facebook, guidelines, HR, marketing, public relations, social media, social networking, the coolest agency in the world, Twitter
5 reasons Spot On PR uses Twitter
@SMEXbeirut asked recently if we’d written an article on why Spot On PR uses Twitter and what we get out of it, so now is probably as good a time as any. Those that have been following our social media … Continue reading
Posted in Content, Internet, Middle East marketing, Online marketing, public relations, social media, Twitter
Tagged bloggers, blogs, business development, communications, community, Content, journalists, marketing, media, PR, social media, Spot On, Twitter
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