Archive
Links
Tags
advertising Alexander McNabb Arab Arabic Arab World blogging campaign CampaignME Carrington Malin communications Content demographics digital marketing Dubai Egypt Facebook Internet Jordan Kuwait Lebanon marketing media MENA Middle east Morocco newspapers North Africa Oman online Online marketing PR public relations Qatar research Saudi Saudi Arabia social media social networking Spot On PR statistics Tunisia Twitter UAE United Arab Emirates YouTube-
Category Archives: Publishing
Ten Middle East digital predictions for 2011
Communications and marketing agency Spot On’s top ten digital marketing predictions for the Middle East in 2011. Continue reading
Posted in Applications, brand marketing, Content, E-commerce, Facebook, General, Internet, Internet research, Marketing, Middle east, Middle East marketing, Middle East Public Relations, Mobile, Newspapers, Online marketing, public relations, Publishing, research, social media, strategy
Tagged 2011, Arab World, communications, digital marketing, Facebook, marketing, MENA, Middle east, Middle East marketing, North Africa, public relations, research, social media, social networking, statistics
A particularly delicious cake
A new survey highlights that there is enthusiasm for behavioural targeting and concern over privacy issues in almost equal measure. Continue reading
Posted in Content, Facebook, Internet, Middle east, Middle East marketing, Newspapers, Online marketing, Publishing, social media, strategy
Tagged advertising, behavioural targeting, consumers, Content, data, demographics, Facebook, Internet, Internet marketing, Internet users, marketing, online, Online marketing, privacy, UAE
Facebook bigger than newspapers? So what?
With Facebook hitting 15 million users in the Middle East & North Africa, more people subscribe to Facebook than get the newspaper. But what does that mean exactly? Continue reading
Posted in Content, Disintermediation, Facebook, General, Internet, Middle east, Middle East marketing, Newspapers, Online marketing, public relations, Publishing, social media
Tagged Algeria, Arab, Arab World, Bahrain, Carrington Malin, Egypt, Facebook, Internet, Iraq, Jordan, Kuwait, Lebanon, Libya, marketing social networking, Maroc, MENA, Middle east, Morocco, North Africa, Oman, online, Palestine, Qatar, Saudi, Saudi Arabia, social media, Syria, Tunisia, UAE, United Arab Emirates, Yemen
Introducing social media in the Arab world
The April issue of O’Dwyer’s PR Magazine has just come out in the USA and it features a report I wrote on social media in the Middle East and North Africa. It’s a very top-level view of social media and … Continue reading
Posted in Content, Facebook, Internet, Middle east, Middle East marketing, Newspapers, Online marketing, public relations, Publishing, social media, Twitter
Tagged Arab wordl, blogging, blogs, Carrington Malin, Facebook, media, Middle east, ODwyers, social media, social networking, Twitter
We’re no longer wowed…
A sea-change in consumer attitudes to technology follows a series of changes in the way in which people inform themselves of new things. The information flow, which used to take place across magazine pages or at exhibitions, now takes place online 24/7. Continue reading
Posted in Content, Customers, Internet, Middle East marketing, Online marketing, public relations, Publishing, social media, strategy
Tagged advertising, campaign, CampaignME, Carrington Malin, Internet, iPhone, marketing, online, product launch, technology, TWAIN
2010 Spot On Public Relations