Advertising

We’re no longer wowed…

We’re no longer wowed…

In my thirty-odd years of involvement with technology, my favourite acronym remains TWAIN. In an industry so littered with acronyms, that’s some achievement. You may well recognise it if you’ve ever used a scanner hooked up to your computer – changes are that you’ll have been told you’re using a TWAIN driver. To my continued […]

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Market monopolies

Market monopolies

I have always been terribly fond of the image of a small urchin throwing a stone to knock the top-hat off the fat, pompous businessman. I’ve even run campaigns based around the concept in the past, where we’ve been working against an incumbent telco on behalf of the challenger. Taking the role of the urchin, […]

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Radio Gaga

Filed in Advertising, Media, Radio by on July 31, 2009 0 Comments
Radio Gaga

Radio is probably the most undervalued advertising/communication medium of the lot: something of a shame, it’s one of my favourite ‘legacy’ media… I had always thought of this as a Middle East problem, but apparently it’s the case worldwide. People just won’t invest appropriately in creating compelling executions for radio. I’ve also always believed that […]

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