Category Archives: Online marketing

Carrington Malin

Alexander at MediaME Forum 2011

Spot On PR Director Alexander McNabb spoke at the MediaME Forum 2011 in Amman, Jordan earlier this week about digital public relations and reputation management. The annual event organised by Middle East advertising and marketing portal MediaME was attended by … Continue reading

Posted in brand marketing, Content, Disintermediation, Facebook, Internet, Measurement, Middle east, Middle East marketing, Middle East Public Relations, Online marketing, public relations, SEO, social media, Twitter | Tagged , , , , , , , , , , , , , , , ,
Carrington Malin

Strong MENA interest in mobile apps

The latest Effective Measure | Spot On PR survey shows that 85 percent of mobile Internet users in the Arab world download apps. Continue reading

Posted in Applications, E-commerce, General, Internet, Internet research, Marketing, Middle east, Middle East marketing, Mobile, Online marketing, Online Shopping, research, social media | Tagged , , , , , , , , , , , , , , , , , , , ,
Alexander McNabb

Should you outsource your conversation?

There’s lots of stuff we do with clients building digital communications programmes, from SEO auditing through to setting up and populating social media platforms. But the one thing we recommend against is take the whole thing off your hands. There’s … Continue reading

Posted in Content, CRM, Customer care, Customers, Facebook, General, Internet, Middle East marketing, Online marketing, public relations, SEO, social media, strategy, Twitter | Tagged , , , , , , , , , , , , ,
Carrington Malin

Ten Middle East digital predictions for 2011

Communications and marketing agency Spot On’s top ten digital marketing predictions for the Middle East in 2011. Continue reading

Posted in Applications, brand marketing, Content, E-commerce, Facebook, General, Internet, Internet research, Marketing, Middle east, Middle East marketing, Middle East Public Relations, Mobile, Newspapers, Online marketing, public relations, Publishing, research, social media, strategy | Tagged , , , , , , , , , , , , , ,
Carrington Malin

Is social media really that important for marketers in the Arab World?

We’re now quite used to people looking at us aghast as we talk about the importance of social media in communications and marketing strategy. Reactions often include incredulity, annoyance, perplexity, anger and even, occasionally, well-reasoned disagreement. How can we have … Continue reading

Posted in brand marketing, competition, Customers, Disintermediation, E-commerce, Facebook, General, Internet, Middle east, Middle East marketing, Newspapers, Online marketing, public relations, social media, strategy | Tagged , , , , , , , , , , , , , , , , , , ,
Alexander McNabb

The Sustainable Corporation

I’m doing quite a lot of conference speaking thingies this Autumn, so apologies in advance to anyone who suffers in one of those audiences. I’m particularly looking forward to the MediaME Conference in Amman on the 8th and 9th November, … Continue reading

Posted in Customers, General, Internet, Middle east, Middle East marketing, Online marketing, public relations, social media | Tagged , , , , , , , , , , , , , , ,
Carrington Malin

32% of MENA Internet users buy online

Hampered by a lack of online payment infrastructure and the high cost of broadband, e-commerce has been slow to develop in the Middle East and North Africa (MENA) and although there are some notable e-commerce pioneers, few online ventures in … Continue reading

Posted in brand marketing, Customers, E-commerce, General, Internet, Internet research, Middle east, Middle East marketing, Online marketing, Online Shopping, research, social media | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Carrington Malin

Facebook adds 1 million more Arabic users

Facebook’s Arabic platform has added 1 million new users during the past three months, showing important trends in Facebook’s changing MENA demographics. Continue reading

Posted in Facebook, General, Internet, Internet research, Middle east, Middle East marketing, Online marketing, research, social media | Tagged , , , , , , , , , , , , , , , , , , , , , ,
Carrington Malin

Media consumption & habits of MENA Internet users

Scroll down the page for survey download links The figures in our new Media Consumption & Habits of MENA Internet Users Survey simply confirm what everyone involved in the Middle East’s growing digital marketing industry has already been talking about … Continue reading

Posted in Applications, brand marketing, Facebook, General, Internet, Internet research, Measurement, Middle east, Middle East marketing, Mobile, Newspapers, Online marketing, public relations, research, social media, Twitter | Tagged , , , , , , , , , , , , , , , , , , , , , , , , ,
Alexander McNabb

When social media programs grow up…

I’ve been doing quite a lot of speaking at ‘online’ conference events and workshops recently (this will surprise nobody who knows me) and consequently meeting a lot of people who are experimenting with social media within their organisations. It’s something … Continue reading

Posted in Facebook, Internet, Measurement, Middle east, Middle East marketing, Online marketing, social media, Twitter | Tagged , , , , , , , , , , , , ,