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Category Archives: Online marketing
Alexander at MediaME Forum 2011
Spot On PR Director Alexander McNabb spoke at the MediaME Forum 2011 in Amman, Jordan earlier this week about digital public relations and reputation management. The annual event organised by Middle East advertising and marketing portal MediaME was attended by … Continue reading
Posted in brand marketing, Content, Disintermediation, Facebook, Internet, Measurement, Middle east, Middle East marketing, Middle East Public Relations, Online marketing, public relations, SEO, social media, Twitter
Tagged agencies, Alexander McNabb, Amman, communications, Conference, digital, Facebook, Jordan, MediaME, Middle east, Objectives, online, Outsourcing, PR, public relations, Reputation Management, speaking
Strong MENA interest in mobile apps
The latest Effective Measure | Spot On PR survey shows that 85 percent of mobile Internet users in the Arab world download apps. Continue reading
Posted in Applications, E-commerce, General, Internet, Internet research, Marketing, Middle east, Middle East marketing, Mobile, Online marketing, Online Shopping, research, social media
Tagged application development, Arab, Arab World, digital marketing, E-commerce, email, marketing, MENA, Middle east, Mobile, mobile apps, mobile Internet, North Africa, Online marketing, Online Shopping, reports, social media, social networking, statistics, surveys, tablets
Should you outsource your conversation?
There’s lots of stuff we do with clients building digital communications programmes, from SEO auditing through to setting up and populating social media platforms. But the one thing we recommend against is take the whole thing off your hands. There’s … Continue reading
Posted in Content, CRM, Customer care, Customers, Facebook, General, Internet, Middle East marketing, Online marketing, public relations, SEO, social media, strategy, Twitter
Tagged communications, conversation, CRM, engagement, Facebook, Internet, Internet marketing, marketing, public relations, social media, social media marketing, social networking, transparency, Twitter
Ten Middle East digital predictions for 2011
Communications and marketing agency Spot On’s top ten digital marketing predictions for the Middle East in 2011. Continue reading
Posted in Applications, brand marketing, Content, E-commerce, Facebook, General, Internet, Internet research, Marketing, Middle east, Middle East marketing, Middle East Public Relations, Mobile, Newspapers, Online marketing, public relations, Publishing, research, social media, strategy
Tagged 2011, Arab World, communications, digital marketing, Facebook, marketing, MENA, Middle east, Middle East marketing, North Africa, public relations, research, social media, social networking, statistics
Is social media really that important for marketers in the Arab World?
We’re now quite used to people looking at us aghast as we talk about the importance of social media in communications and marketing strategy. Reactions often include incredulity, annoyance, perplexity, anger and even, occasionally, well-reasoned disagreement. How can we have … Continue reading
Posted in brand marketing, competition, Customers, Disintermediation, E-commerce, Facebook, General, Internet, Middle east, Middle East marketing, Newspapers, Online marketing, public relations, social media, strategy
Tagged advertising, Arab World, brand marketing, brand sentiment, Carrington Malin, communications, consumers, Content, customer service, data, demographics, Facebook, Internet, Internet marketing, Internet users, marketing, MENA, Middle east, online, Online marketing
The Sustainable Corporation
I’m doing quite a lot of conference speaking thingies this Autumn, so apologies in advance to anyone who suffers in one of those audiences. I’m particularly looking forward to the MediaME Conference in Amman on the 8th and 9th November, … Continue reading
Posted in Customers, General, Internet, Middle east, Middle East marketing, Online marketing, public relations, social media
Tagged Alexander McNabb, blog, blogging, communications, Conference, conferences, CSR, Internet, online, policy, PR, public relations, social media, speaking, sustainability, transparency
32% of MENA Internet users buy online
Hampered by a lack of online payment infrastructure and the high cost of broadband, e-commerce has been slow to develop in the Middle East and North Africa (MENA) and although there are some notable e-commerce pioneers, few online ventures in … Continue reading
Posted in brand marketing, Customers, E-commerce, General, Internet, Internet research, Middle east, Middle East marketing, Online marketing, Online Shopping, research, social media
Tagged communications, demographics, digital marketing, E-commerce, e-shopping, Effective Measure, Egypt, habits, Internet, Kuwait, magazines, marketing, MENA, Middle east, Morocco, newspapers, North Africa, online buying, Online marketing, Online Shopping, research, Saudi Arabia, social media, social networking, Spot On PR, statistics, survey, UAE
Facebook adds 1 million more Arabic users
Facebook’s Arabic platform has added 1 million new users during the past three months, showing important trends in Facebook’s changing MENA demographics. Continue reading
Posted in Facebook, General, Internet, Internet research, Middle east, Middle East marketing, Online marketing, research, social media
Tagged Arab World, ArabCrunch, Arabic, Carrington Malin, communications, digital marketing, Egypt, Facebook, InsideFacebook, Internet, marketing, MENA, Middle east, Morocco, Online marketing, research, Saudi, Saudi Arabia, social media, social networking, statistics, UAE, United Arab Emirates
Media consumption & habits of MENA Internet users
Scroll down the page for survey download links The figures in our new Media Consumption & Habits of MENA Internet Users Survey simply confirm what everyone involved in the Middle East’s growing digital marketing industry has already been talking about … Continue reading
Posted in Applications, brand marketing, Facebook, General, Internet, Internet research, Measurement, Middle east, Middle East marketing, Mobile, Newspapers, Online marketing, public relations, research, social media, Twitter
Tagged communications, demographics, digital marketing, Effective Measure, Egypt, Facebook, habits, Internet, magazines, marketing, media TV, MENA, Middle east, Netlog, newspapers, North Africa, radio, research, Saudi Arabia, social media, social networking, Spot On PR, statistics, survey, Twitter, UAE
When social media programs grow up…
I’ve been doing quite a lot of speaking at ‘online’ conference events and workshops recently (this will surprise nobody who knows me) and consequently meeting a lot of people who are experimenting with social media within their organisations. It’s something … Continue reading
2010 Spot On Public Relations