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Category Archives: strategy
The coolest agency in the world
Social Media PlansThe coolest agency in the world can’t execute brilliant social media campaigns if the client doesn’t want to invest in the idea. Even the most customer centric companies often need to re-think their processes in order to be truly customer-centric via social media. Continue reading
Posted in brand marketing, Content, CRM, Customer care, Customers, Facebook, Internet, Middle East marketing, Online marketing, public relations, social media, strategy, Twitter
Tagged advertising, Alexa, Alexander McNabb, campaigns, communication, Content, CRM, Facebook, guidelines, HR, marketing, public relations, social media, social networking, the coolest agency in the world, Twitter
Social media measurement
Spot On’s Carrington Malin takes a quick look at measurement for social media. It’s all about objective setting. Continue reading
Posted in brand marketing, CRM, Customer care, Customers, Internet, Middle East marketing, Online marketing, public relations, strategy
Tagged campaign, Facebook, Internet, marketing, Measurement, Nielsen BuzzMetrics, PR, PR Measurement, public relations, Radian6, social media, Sysomos, TNSCymfony, Twitter
Social media takes time
Can social media be effectively time-managed? And how should organisations approach the employee time-management issues surfaced by using social media? Continue reading
Posted in Online marketing, social media, strategy, Twitter
N reasons social media campaigns fail
There are several common reasons that brands fail on social media, but the root of the problem can very often be a simple lack of company commitment to the social media campaign. Continue reading
Posted in brand marketing, General, Middle East marketing, Online marketing, social media, strategy
Tagged CEO, planning, strategy
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