Public Relations

Create more compelling content

Create more compelling content

Five questions to ask your content before you let it go into the wild The Internet these days is getting pretty busy. There are millions of us out there churning out words and adding them to the growing pile for dumpster diver Google to sift through and select whenever someone has a question. How can […]

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Intelligent use of social media

Intelligent use of social media

The chaps at Studio One wanted to explore how best to use social media, especially if you were starting out with a small business. What top five tips could we give an SME. Naturally, as so often happens with these things, we didn’t really stick to the top five tips and then ran out of […]

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Are you being genuine?

Filed in Blogging, Content, Public Relations by on May 12, 2013 0 Comments
Are you being genuine?

One of the great challenges for companies investing in digital communications is content. As we’ve said before on Spot On’s blog, we are all publishers now. However, if your company is not currently structured to create great online content there are good reasons to take care. Whilst there is room for both editorial and advertising […]

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Are brands at risk from the UAE’s new cyber-crime law?

Are brands at risk from the UAE’s new cyber-crime law?

Taking many media watchers by surprise, the United Arab Emirates President His Highness Sheikh Khalifa bin Zayed Al Nahyan has approved a new cyber-crime law for the UAE, Federal Legal Decree No. 5, this week. The online law was duly announced by the Emirates official news agency WAM yesterday evening (you can find the contents […]

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How ‘social’ was GITEX 2012?

How ‘social’ was GITEX 2012?

The Middle East’s largest technology trade show, GITEX, took place at Dubai World Trade Centre last week, bringing an estimated 3,500 exhibitors from around the world together with more than 100,000 businessmen and IT professionals (estimates vary). That’s equivalent to about 20,000 visitors per day, plus more than 10,000 company representatives on stands each of […]

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Honest statistics

Honest statistics

As any politician, publicist or PR person knows, one can prove absolutely anything with statistics! And in a region, such as ours, where reliable statistics for many things are so hard to come by, people certainly try! As veteran journalist and long-term UAE resident Peter Hellyer rightly says in Tuesday’s National newspaper, scarcely a week […]

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Communication first, technology second

Communication first, technology second

As usual, Phil Lynagh’s column in the latest issue of Campaign Middle East magazine is bang on the money and this month he’s touched on a particular bug-bear of mine in ‘This social media bubble needs to pop‘. Having been more than a little prone to geekiness in my time, I am reminded of my […]

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Social media marketing in the UAE

Social media marketing in the UAE

How fast are UAE businesses adopting social media best practices? Dubai One TV’s Emirates 247 news programme interviewed Spot On’s Alexander McNabb about social media trends in the UAE and how social media is changing company communication. Watch the interview Dubai One TV Emirates 24/7 – 8pm February 14, 2012 (5.54 mins) Listen to a […]

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Online advertising in the Middle East

Online advertising in the Middle East

Wednesday’s Dubai Eye radio’s #Unwired weekly digital programme featured a special segment on online advertising in the Middle East & North Africa featuring Spot On PR’s own Alexander McNabb; Professor John Grainger Pro-Vice Chancellor and Executive Vice President Academic Services of Murdoch University in Dubai; Kamal Dimachkie, Executive Regional Managing Director of Leo Burnett; Google […]

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Alexander at MediaME Forum 2011

Alexander at MediaME Forum 2011

Spot On PR Director Alexander McNabb spoke at the MediaME Forum 2011 in Amman, Jordan earlier this week about digital public relations and reputation management. The annual event organised by Middle East advertising and marketing portal MediaME was attended by some 300-400 advertising, marketing, public relations and digital professionals from Jordan, Lebanon, Syria and around […]

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