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Category Archives: public relations
10 social media myths exposed
To our delight, more and more Middle East brands are looking seriously at using social media in their communications and making efforts to plan, structure and invest in strategic activities. It’s no secret that Spot On PR is a big … Continue reading
Posted in brand marketing, Content, CRM, Customer care, Customers, Facebook, General, Internet, Measurement, Middle east, Middle East marketing, Online marketing, public relations, SEO, social media, strategy, Twitter
Tagged advertising, agencies, blogging, blogs, Carrington Malin, communications, Content, conversations, CRM, customer service, direct marketing, email, Facebook, Internet, marketing, marketing communications, myths, online, planning, public relations, social media, social networking, strategy, Twitter
Facebook bigger than newspapers? So what?
With Facebook hitting 15 million users in the Middle East & North Africa, more people subscribe to Facebook than get the newspaper. But what does that mean exactly? Continue reading
Posted in Content, Disintermediation, Facebook, General, Internet, Middle east, Middle East marketing, Newspapers, Online marketing, public relations, Publishing, social media
Tagged Algeria, Arab, Arab World, Bahrain, Carrington Malin, Egypt, Facebook, Internet, Iraq, Jordan, Kuwait, Lebanon, Libya, marketing social networking, Maroc, MENA, Middle east, Morocco, North Africa, Oman, online, Palestine, Qatar, Saudi, Saudi Arabia, social media, Syria, Tunisia, UAE, United Arab Emirates, Yemen
Does online marketing scare you?
Things are looking up for the online marketing community. Recent surveys and media reports widely credit the region’s online advertising spend to be growing fast and becoming increasingly important to more and more people. Although last year was a difficult … Continue reading
Posted in brand marketing, competition, CRM, Customer care, Customers, General, Internet, Middle east, Middle East marketing, Online marketing, public relations, SEO, social media, strategy
Tagged Conference, cust, customer service, Customers, digimediame, digital, Dubai, Internet, marketing, MENA, Middle east, online, online advertising, Online marketing, social media, Spot On PR, UAE
Introducing social media in the Arab world
The April issue of O’Dwyer’s PR Magazine has just come out in the USA and it features a report I wrote on social media in the Middle East and North Africa. It’s a very top-level view of social media and … Continue reading
Posted in Content, Facebook, Internet, Middle east, Middle East marketing, Newspapers, Online marketing, public relations, Publishing, social media, Twitter
Tagged Arab wordl, blogging, blogs, Carrington Malin, Facebook, media, Middle east, ODwyers, social media, social networking, Twitter
A tweet in time saves nine
Erroneous, misguided or otherwise badly put together marketing communications are sent out by organisations every day. Most go largely uncommented on, however some resonate for all the wrong reasons. Continue reading
#DubaiToday twalk radio
Perhaps it was the rainy weather, perhaps it was the fact that four well known local Twitter users appeared live on the show, or perhaps it was just the conversations, but Dubai Eye 103.8FM’s Dubai Today show really got the … Continue reading
Tweets like grains of wheat
Everyone has done the old ‘one grain of wheat on the first square, two grains on the second and so on doubling with each square’ trick. The same mathematics potentially applies to the humble retweet, of course. Continue reading
Posted in Content, Internet, Online marketing, public relations, social media, Twitter
Tagged Alexander McNabb, Archimedes, buzz, communications, Internet, marketing, mathematics, news, online, social media, tweets, Twitter, website, word of mouth
We’re no longer wowed…
A sea-change in consumer attitudes to technology follows a series of changes in the way in which people inform themselves of new things. The information flow, which used to take place across magazine pages or at exhibitions, now takes place online 24/7. Continue reading
Posted in Content, Customers, Internet, Middle East marketing, Online marketing, public relations, Publishing, social media, strategy
Tagged advertising, campaign, CampaignME, Carrington Malin, Internet, iPhone, marketing, online, product launch, technology, TWAIN
The coolest agency in the world
Social Media PlansThe coolest agency in the world can’t execute brilliant social media campaigns if the client doesn’t want to invest in the idea. Even the most customer centric companies often need to re-think their processes in order to be truly customer-centric via social media. Continue reading
Posted in brand marketing, Content, CRM, Customer care, Customers, Facebook, Internet, Middle East marketing, Online marketing, public relations, social media, strategy, Twitter
Tagged advertising, Alexa, Alexander McNabb, campaigns, communication, Content, CRM, Facebook, guidelines, HR, marketing, public relations, social media, social networking, the coolest agency in the world, Twitter
2010 Spot On Public Relations
Night of the anonyhaters
Some people wearing a mask of anonymity, believe they face no consequence for their actions, are capable of remarkable cruelty. What should you do if these are aimed at you or your brand? Continue reading →