Research

Why you need a media neutral strategy

Why you need a media neutral strategy

Spot On has always been an advocate of media neutral strategies, to the point where we have frequently recommended clients take a completely different course to the one they originally envisaged in order to build campaigns that communicate their proposition effectively to their target audience. And that has not infrequently meant not even using media […]

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GITEX Digital Strategies Forum

GITEX Digital Strategies Forum

Read about GITEX Digital Strategies 2014   Spot On’s Alexander McNabb will be chairing the Digital Strategies Forum in Dubai next week, which takes place on Wednesday 23 October 2013 during GITEX Technology Week 2013.  The conference agenda will take delegates through global digital consumer trends, digital marketing strategy and planning, customer relationship management (CRM), […]

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Spirit of the Arab world

Spirit of the Arab world

It’s that time of year when digital companies all over the world punt annual sum-up reports in an attempt to generate some nice end-of-year publicity (watch out for ours!). Google’s popular Zeitgeist online report on popular search terms has just been published and it makes interesting reading for those watching search trends and online behaviour. However, […]

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Welcome to MENA, LinkedIn!

Welcome to MENA, LinkedIn!

As big fans of LinkedIn, we’re pleased to see Mountain View’s LinkedIn Corp. finally set up a Middle East and North Africa office. I am a keen business networker and I’m very happy with LinkedIn’s business focus and conservative approach to enabling business networking, even if it’s meant having to wait quite a long time […]

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Honest statistics

Honest statistics

As any politician, publicist or PR person knows, one can prove absolutely anything with statistics! And in a region, such as ours, where reliable statistics for many things are so hard to come by, people certainly try! As veteran journalist and long-term UAE resident Peter Hellyer rightly says in Tuesday’s National newspaper, scarcely a week […]

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#StopTimeOutDubai rings alarm bells

#StopTimeOutDubai rings alarm bells

It’s today’s marketer’s nightmare. You’re alerted to an outburst of negative sentiment towards your brand on social networks. Worse, it has some legitimacy. You don’t know how big it’s going to get, you don’t know how long it’s going to continue and it’s impossible to forecast the impact on your business. Yesterday’s UAE Twitter campaign targeting […]

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What were those Facebook stats again?

What were those Facebook stats again?

How many Facebook subscribers are there in ‘the region’? It all depends on your point of view. Those that are confused by the different social media statistics being shared on ‘the region’ can be excused. It is confusing. Here are some alternative figures on Middle East and North Africa and Arab world Facebook users. 1. […]

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Facebook Arabic triumphs after Arab Spring

Facebook Arabic triumphs after Arab Spring

Middle East & North Africa users of Facebook’s Arabic interface reach 15.6 million, accounting for 39% of all users in the region. It doesn’t seem long ago that marketers considered Facebook a minority interest and lacking in reach outside of a few select English speaking audiences in the Middle East and North Africa*. The social […]

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Ecommerce in the Middle East

Ecommerce in the Middle East

Last week’s Dubai Eye radio #Unwired digital programme featured a special segment on ecommerce in the Middle East featuring Spot On PR’s Alexander McNabb; Rama Chakaki, Partner at Baraka Ventures (@rchakaki on Twitter); Sonia Sultan, director of brand partnerships and marketing collaboration at Glambox; Monica Debowski, director of operations for Glambox (@Mmmon); Omar Kassim, CEO […]

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Online advertising in the Middle East

Online advertising in the Middle East

Wednesday’s Dubai Eye radio’s #Unwired weekly digital programme featured a special segment on online advertising in the Middle East & North Africa featuring Spot On PR’s own Alexander McNabb; Professor John Grainger Pro-Vice Chancellor and Executive Vice President Academic Services of Murdoch University in Dubai; Kamal Dimachkie, Executive Regional Managing Director of Leo Burnett; Google […]

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