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Category Archives: Facebook
Alexander at MediaME Forum 2011
Spot On PR Director Alexander McNabb spoke at the MediaME Forum 2011 in Amman, Jordan earlier this week about digital public relations and reputation management. The annual event organised by Middle East advertising and marketing portal MediaME was attended by … Continue reading
Posted in brand marketing, Content, Disintermediation, Facebook, Internet, Measurement, Middle east, Middle East marketing, Middle East Public Relations, Online marketing, public relations, SEO, social media, Twitter
Tagged agencies, Alexander McNabb, Amman, communications, Conference, digital, Facebook, Jordan, MediaME, Middle east, Objectives, online, Outsourcing, PR, public relations, Reputation Management, speaking
The Freedom Meme
A new report from the University of Washington’s Project on Information Technology and Political Islam comes to the conclusion that social media played a central role in the events we have all come to call ‘The Arab Spring’. Ever since … Continue reading
Posted in Blogging, Facebook, General, Internet, Measurement, Middle east, social media, Twitter
Tagged Alexander McNabb, Arab, Arab Spring, Arab World, blogs, Egypt, Facebook, Internet, MENA, Middle east, North Africa, politics, revolution, social media, Tunisia, Twitter, University of Washington, Websites
Facebook Arabic Rising
User of Facebook’s Arabic language interface now account for more than a third of all Facebook users in the Arab world with Facebook Arabic growing at 175% per annum. Continue reading
Posted in Facebook, General, Internet, Internet research, Middle east, Middle East marketing, Newspapers, research, social media
Tagged Arab, Arab World, Arabic, Carrington Malin, Egypt, Facebook, Internet, marketing, MENA, Middle east, Morocco, North Africa, Saudi, Saudi Arabia, social media, social media marketing, social networking, UAE
Egypt Facebook demographics
Egypt leads the Arab world in numbers of Facebook subscribers, with 5 million members. Here’s are updated Facebook demographics. Continue reading
Posted in Facebook, General, Internet, Internet research, Middle east, research, social media
Tagged Arab World, Arabic, demographics, Egypt, Facebook, MENA, Middle east, North Africa, reports, research, social media, statistics
Should you outsource your conversation?
There’s lots of stuff we do with clients building digital communications programmes, from SEO auditing through to setting up and populating social media platforms. But the one thing we recommend against is take the whole thing off your hands. There’s … Continue reading
Posted in Content, CRM, Customer care, Customers, Facebook, General, Internet, Middle East marketing, Online marketing, public relations, SEO, social media, strategy, Twitter
Tagged communications, conversation, CRM, engagement, Facebook, Internet, Internet marketing, marketing, public relations, social media, social media marketing, social networking, transparency, Twitter
Can we say Twitter revolution now? Can we?
There’s already been quite a lot written about the role of social media in the ousting of Tunisia’s President Ben Ali. Here’s our 2 cents worth, plus a list of useful links for anyone interested in learning about the role of social media in Tunisia’s regime change. Continue reading
Posted in Disintermediation, Facebook, General, Internet, Middle east, Newspapers, social media, Twitter
Tagged activism, Arab, Arab World, blocked, blogging, censorship, Facebook, government, hacking, Internet, journalists, media, media law, Middle east, new media, newspapers, North Africa, online, press freedom, social media, Tunisia, Twitter
Ten Middle East digital predictions for 2011
Communications and marketing agency Spot On’s top ten digital marketing predictions for the Middle East in 2011. Continue reading
Posted in Applications, brand marketing, Content, E-commerce, Facebook, General, Internet, Internet research, Marketing, Middle east, Middle East marketing, Middle East Public Relations, Mobile, Newspapers, Online marketing, public relations, Publishing, research, social media, strategy
Tagged 2011, Arab World, communications, digital marketing, Facebook, marketing, MENA, Middle east, Middle East marketing, North Africa, public relations, research, social media, social networking, statistics
Is social media really that important for marketers in the Arab World?
We’re now quite used to people looking at us aghast as we talk about the importance of social media in communications and marketing strategy. Reactions often include incredulity, annoyance, perplexity, anger and even, occasionally, well-reasoned disagreement. How can we have … Continue reading
Posted in brand marketing, competition, Customers, Disintermediation, E-commerce, Facebook, General, Internet, Middle east, Middle East marketing, Newspapers, Online marketing, public relations, social media, strategy
Tagged advertising, Arab World, brand marketing, brand sentiment, Carrington Malin, communications, consumers, Content, customer service, data, demographics, Facebook, Internet, Internet marketing, Internet users, marketing, MENA, Middle east, online, Online marketing
Facebook adds 1 million more Arabic users
Facebook’s Arabic platform has added 1 million new users during the past three months, showing important trends in Facebook’s changing MENA demographics. Continue reading
Posted in Facebook, General, Internet, Internet research, Middle east, Middle East marketing, Online marketing, research, social media
Tagged Arab World, ArabCrunch, Arabic, Carrington Malin, communications, digital marketing, Egypt, Facebook, InsideFacebook, Internet, marketing, MENA, Middle east, Morocco, Online marketing, research, Saudi, Saudi Arabia, social media, social networking, statistics, UAE, United Arab Emirates
Media consumption & habits of MENA Internet users
Scroll down the page for survey download links The figures in our new Media Consumption & Habits of MENA Internet Users Survey simply confirm what everyone involved in the Middle East’s growing digital marketing industry has already been talking about … Continue reading
Posted in Applications, brand marketing, Facebook, General, Internet, Internet research, Measurement, Middle east, Middle East marketing, Mobile, Newspapers, Online marketing, public relations, research, social media, Twitter
Tagged communications, demographics, digital marketing, Effective Measure, Egypt, Facebook, habits, Internet, magazines, marketing, media TV, MENA, Middle east, Netlog, newspapers, North Africa, radio, research, Saudi Arabia, social media, social networking, Spot On PR, statistics, survey, Twitter, UAE
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