Category Archives: Facebook

Carrington Malin

Are you engaging the right fans?

As a communications and marketing agency that helps run a number of social media programs, we spend quite a lot of time looking at Middle East social media marketing campaigns from around the region. It’s still early days, but the … Continue reading

Posted in Content, CRM, Customers, Facebook, Internet, Measurement, Middle east, Middle East marketing, Online marketing, social media, Twitter | Tagged , , , , , , , , , , , , , , , ,
Carrington Malin

What happened to all our fans?

Last night Facebook changed some of the terminology on Spot On PR’s Facebook page. It’s something that has been talked about for the past few weeks (see Mashable story from March) and is being rolled out across Facebook and organisation’s … Continue reading

Posted in Facebook, Internet, social media | Tagged , , , ,
Carrington Malin

Introducing social media in the Arab world

The April issue of O’Dwyer’s PR Magazine has just come out in the USA and it features a report I wrote on social media in the Middle East and North Africa. It’s a very top-level view of social media and … Continue reading

Posted in Content, Facebook, Internet, Middle east, Middle East marketing, Newspapers, Online marketing, public relations, Publishing, social media, Twitter | Tagged , , , , , , , , , ,
Carrington Malin

#DubaiToday twalk radio

Perhaps it was the rainy weather, perhaps it was the fact that four well known local Twitter users appeared live on the show, or perhaps it was just the conversations, but Dubai Eye 103.8FM’s Dubai Today show really got the … Continue reading

Posted in brand marketing, Customers, Facebook, General, Internet, Measurement, Middle east, Middle East marketing, Online marketing, public relations, social media, strategy, Twitter |
Alexander McNabb

The coolest agency in the world

Social Media PlansThe coolest agency in the world can’t execute brilliant social media campaigns if the client doesn’t want to invest in the idea. Even the most customer centric companies often need to re-think their processes in order to be truly customer-centric via social media. Continue reading

Posted in brand marketing, Content, CRM, Customer care, Customers, Facebook, Internet, Middle East marketing, Online marketing, public relations, social media, strategy, Twitter | Tagged , , , , , , , , , , , , , , ,
Carrington Malin

Losing the battle for control

In the age of social media, where people have an overwhelming choice of content, every organisation needs to be in the content business – and that means carefully considering the content consumption habits and needs of its stakeholders. Continue reading

Posted in brand marketing, CRM, Customer care, Customers, Facebook, Middle East marketing, Online marketing, public relations, social media, Twitter | Tagged , , , , , , , , , ,