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Category Archives: Twitter
10 social media myths exposed
To our delight, more and more Middle East brands are looking seriously at using social media in their communications and making efforts to plan, structure and invest in strategic activities. It’s no secret that Spot On PR is a big … Continue reading
Posted in brand marketing, Content, CRM, Customer care, Customers, Facebook, General, Internet, Measurement, Middle east, Middle East marketing, Online marketing, public relations, SEO, social media, strategy, Twitter
Tagged advertising, agencies, blogging, blogs, Carrington Malin, communications, Content, conversations, CRM, customer service, direct marketing, email, Facebook, Internet, marketing, marketing communications, myths, online, planning, public relations, social media, social networking, strategy, Twitter
Are you engaging the right fans?
As a communications and marketing agency that helps run a number of social media programs, we spend quite a lot of time looking at Middle East social media marketing campaigns from around the region. It’s still early days, but the … Continue reading
Posted in Content, CRM, Customers, Facebook, Internet, Measurement, Middle east, Middle East marketing, Online marketing, social media, Twitter
Tagged blog, communications, Content, Customers, employees, engagement, Facebook, fans, following, marketing, Measurement, metrics, Online marketing, planning, ROI, social media, social networking
Introducing social media in the Arab world
The April issue of O’Dwyer’s PR Magazine has just come out in the USA and it features a report I wrote on social media in the Middle East and North Africa. It’s a very top-level view of social media and … Continue reading
Posted in Content, Facebook, Internet, Middle east, Middle East marketing, Newspapers, Online marketing, public relations, Publishing, social media, Twitter
Tagged Arab wordl, blogging, blogs, Carrington Malin, Facebook, media, Middle east, ODwyers, social media, social networking, Twitter
A tweet in time saves nine
Erroneous, misguided or otherwise badly put together marketing communications are sent out by organisations every day. Most go largely uncommented on, however some resonate for all the wrong reasons. Continue reading
Twitter & Customer Service Survey
Spot On PR’s 2010 customer service and Twitter survey found that 95% of Middle East & North Africa Twitter users surveyed welcomed brand engagement via Twitter. Continue reading
Posted in brand marketing, CRM, Customer care, Customers, General, Internet, Middle east, Middle East marketing, Online marketing, social media, Twitter
Tagged Algeria, Arab World, Arabic, Bahrain, demographics, Dubai, Egypt, Facebook, Jordan, Kuwait, Lebanon, Libya, MENA, Middle east, Morocco, North Africa, Oman, Qatar, research, Saudi, Saudi Arabia, social media, Spot On, spotonpr, Syria, Tunisia, tweet, Twitter, UAE, United Arab Emirates, Yemen
#DubaiToday twalk radio
Perhaps it was the rainy weather, perhaps it was the fact that four well known local Twitter users appeared live on the show, or perhaps it was just the conversations, but Dubai Eye 103.8FM’s Dubai Today show really got the … Continue reading
Tweets like grains of wheat
Everyone has done the old ‘one grain of wheat on the first square, two grains on the second and so on doubling with each square’ trick. The same mathematics potentially applies to the humble retweet, of course. Continue reading
Posted in Content, Internet, Online marketing, public relations, social media, Twitter
Tagged Alexander McNabb, Archimedes, buzz, communications, Internet, marketing, mathematics, news, online, social media, tweets, Twitter, website, word of mouth
Is social media making the Middle East more ‘social’?
In the past, Middle East social network users have kept their ‘online friends’ and ‘real friends’ compartmentalised, never mixing the two and social networking events were clearly all business. Now that’s all changed. Continue reading
Posted in Internet, Middle east, Middle East marketing, social media, Twitter
Tagged Alexander McNabb, Carrington Malin, culture, Eman Hussein, GeekFest, Jordan, Lebanon, LinkedIn, MENA, Middle east, Oman, Qatar, Saudi Arabia, social media, society, Twitter, UAE
The coolest agency in the world
Social Media PlansThe coolest agency in the world can’t execute brilliant social media campaigns if the client doesn’t want to invest in the idea. Even the most customer centric companies often need to re-think their processes in order to be truly customer-centric via social media. Continue reading
Posted in brand marketing, Content, CRM, Customer care, Customers, Facebook, Internet, Middle East marketing, Online marketing, public relations, social media, strategy, Twitter
Tagged advertising, Alexa, Alexander McNabb, campaigns, communication, Content, CRM, Facebook, guidelines, HR, marketing, public relations, social media, social networking, the coolest agency in the world, Twitter
5 reasons Spot On PR uses Twitter
@SMEXbeirut asked recently if we’d written an article on why Spot On PR uses Twitter and what we get out of it, so now is probably as good a time as any. Those that have been following our social media … Continue reading
Posted in Content, Internet, Middle East marketing, Online marketing, public relations, social media, Twitter
Tagged bloggers, blogs, business development, communications, community, Content, journalists, marketing, media, PR, social media, Spot On, Twitter
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