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Category Archives: Twitter
Tweets like grains of wheat
Everyone has done the old ‘one grain of wheat on the first square, two grains on the second and so on doubling with each square’ trick. The same mathematics potentially applies to the humble retweet, of course. Continue reading
Posted in Content, Internet, Online marketing, public relations, social media, Twitter
Tagged Alexander McNabb, Archimedes, buzz, communications, Internet, marketing, mathematics, news, online, social media, tweets, Twitter, website, word of mouth
Is social media making the Middle East more ‘social’?
In the past, Middle East social network users have kept their ‘online friends’ and ‘real friends’ compartmentalised, never mixing the two and social networking events were clearly all business. Now that’s all changed. Continue reading
Posted in Internet, Middle east, Middle East marketing, social media, Twitter
Tagged Alexander McNabb, Carrington Malin, culture, Eman Hussein, GeekFest, Jordan, Lebanon, LinkedIn, MENA, Middle east, Oman, Qatar, Saudi Arabia, social media, society, Twitter, UAE
The coolest agency in the world
Social Media PlansThe coolest agency in the world can’t execute brilliant social media campaigns if the client doesn’t want to invest in the idea. Even the most customer centric companies often need to re-think their processes in order to be truly customer-centric via social media. Continue reading
Posted in brand marketing, Content, CRM, Customer care, Customers, Facebook, Internet, Middle East marketing, Online marketing, public relations, social media, strategy, Twitter
Tagged advertising, Alexa, Alexander McNabb, campaigns, communication, Content, CRM, Facebook, guidelines, HR, marketing, public relations, social media, social networking, the coolest agency in the world, Twitter
5 reasons Spot On PR uses Twitter
@SMEXbeirut asked recently if we’d written an article on why Spot On PR uses Twitter and what we get out of it, so now is probably as good a time as any. Those that have been following our social media … Continue reading
Posted in Content, Internet, Middle East marketing, Online marketing, public relations, social media, Twitter
Tagged bloggers, blogs, business development, communications, community, Content, journalists, marketing, media, PR, social media, Spot On, Twitter
Losing the battle for control
In the age of social media, where people have an overwhelming choice of content, every organisation needs to be in the content business – and that means carefully considering the content consumption habits and needs of its stakeholders. Continue reading
Posted in brand marketing, CRM, Customer care, Customers, Facebook, Middle East marketing, Online marketing, public relations, social media, Twitter
Tagged brands, communications, Content, control, mark, marketing, messaging, PR, publi, public relations, social media
Life without Twitter?
Eman Hussein recounts her weekend pursuits and how Twitter can make a real difference to your social life. Continue reading
Posted in General, social media, Twitter
Tagged communication, dialogue, Dubai, life, social media, society, Twitter, UAE, weekends
Social media isn’t socialist media
The idea that social media is a new way of running marketing communications on the cheap is a beguiling one and, sadly, totally incorrect. Social media campaigns can create significant challenges. Continue reading
Posted in brand marketing, Internet, Middle East marketing, social media, Twitter
Tagged Alexander McNabb, budget, campaign, CampaignME, costs, Facebook, investment, social media, time, Twitter, YouTube
Alexander nominated for Communicator of the Year!
The MEPRA Awards shortlisted nominations and submissions are out today, which include 10 best practice categories and two individual awards categories, being Young Professional of the Year and Communicator of the Year. Having decided as an agency not to enter … Continue reading
Posted in Awards, MEPRA, Middle East Public Relations, public relations, social media, Twitter
Tagged Alexander McNabb, best practice, Dubai, MEPRA, Middle East PR, Middle East Public Relations, PR, public relations, spotonpr, UAE
Social media takes time
Can social media be effectively time-managed? And how should organisations approach the employee time-management issues surfaced by using social media? Continue reading
Posted in Online marketing, social media, strategy, Twitter
Keeping up with ‘search’
There are a series of interesting battles unfolding in the world’s technology markets and they’re going to define a great deal of what we all get up to in the years to come, Alexander McNabb informs. Continue reading
Posted in Online marketing, SEO, social media, Twitter
Tagged advertising, communications, Internet, marketing, search, seo, social media, technology, Twitter
2010 Spot On Public Relations