Spot On’s Alexander McNabb will be chairing the Digital Strategies Forum in Dubai next week, which takes place on Wednesday 23 October 2013 during GITEX Technology Week 2013. The conference agenda will take delegates through global digital consumer trends, digital marketing strategy and planning, customer relationship management (CRM), mobile marketing and ways to increase customer engagement.
Alexander will also be presenting ‘Building an effective digital strategy’ at the forum, during which he aims to provide some insights on how to start developing your digital strategy, what disciplines to consider and how to approach metrics and measurement.
You’ll find the full agenda and list of speakers for the Digital Strategies Forum on the GITEX website here and you can register to attend the conference (at a cost of AED 1,495) here. Meanwhile, if you’d like to connect with the speakers and panelists attending the Forum, here’s a list with their Twitter and Linkedin links!
Digital Strategies Forum Speakers & Panelists
Omar Ali Marosh
IT Specialist, Ajman Land & Property Department
* Speakers and panelists are listed above in order of appearance on the GITEX Digital Strategies Forum Agenda.
Updated 22 October 2013
Read more about digital marketing
Create more compelling content (September 2013)
The problem with content (August 2013)
Time to revisit your brand positioning? (July 2013)
Counting clicks (June 2013)
Intelligent use of social media (June 2013)
Are you being genuine? (May 2013)
A modern marketing manifesto (April 2013)
Marketing after the click (March 2013)
We are all publishers (March 2012)
Social media marketing in the UAE (February 2012)
Disintermediation and the media (November 2009)