The Spot On Blog

Is the newspaper dead?

Filed in Internet, Media, Newspapers by on July 30, 2009 0 Comments
Is the newspaper dead?

Is the newspaper dead? And if not, when is it going to do the decent thing?

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How do you manage a social media campaign?

How do you manage a social media campaign?

How do you manage a ‘social media’ campaign? The breaking down of barriers that Internet communication has encouraged is probably faster and more fundamental than many communications managers realise. One major problem is the challenge of speed – you can no longer take a few days to respond to a media enquiry while your exec […]

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Social media predictions

Filed in Facebook, Social media, Twitter by on July 30, 2009 0 Comments
Social media predictions

Here are some ‘social media’ predictions for 2009, just for fun. Why social media? Well, my first prediction is that we’re going to see a lot more fuss about ‘social media’ here in the Middle East in 2009. And the trick there will be sorting the wheat from the chaff – because you’re about to […]

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Is the newspaper dead?

Filed in Media, Newspapers by on July 30, 2009 0 Comments
Is the newspaper dead?

Is the newspaper dead? And if not, when is it going to do the decent thing? The question is being posed with a frequency which reminds me of the assertion that we could look forward to a ‘paperless office’ back in the 1980s. It’s this year’s big prediction, but it’s also being accompanied by some […]

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