The Spot On Blog

Counting the days to the ArabNet Digital Summit

Counting the days to the ArabNet Digital Summit

The ArabNet Digital Summit will take place in Dubai from the 24th-26th June 2013. It’s the first time ArabNet has been held in Dubai – the event launched in Beirut back in 2010 and instantly established itself as the Middle East’s premier regional digital event. We knew a winner when we saw one and we’ve […]

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Are you being genuine?

Filed in Blogging, Content, Public Relations by on May 12, 2013 0 Comments
Are you being genuine?

One of the great challenges for companies investing in digital communications is content. As we’ve said before on Spot On’s blog, we are all publishers now. However, if your company is not currently structured to create great online content there are good reasons to take care. Whilst there is room for both editorial and advertising […]

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The buzz around Arab film

Filed in Content, Flipboard, Middle-East, Twitter by on May 9, 2013 0 Comments
The buzz around Arab film

Those of us that are old enough to have known 1970s and 1980s television in the GCC, will remember, among other things, the broadcasting of old Arabic movies from the golden age of Egyptian cinema (or, indeed, turning the TV on to watch the English language movie of the week!). The video quality often left […]

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A modern marketing manifesto

Filed in Marketing, Marketing Strategy by on April 24, 2013 0 Comments
A modern marketing manifesto

Many of us have held the opinion for some time that the arrival of the new wave of social media would force massive changes in communications and marketing and even change the structure of organisations themselves. And so it has. The role of digital marketers in organisations has grown up fast, as marketing’s influence over […]

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Flipboard and the future of content

Flipboard and the future of content

It’s no secret that the Internet has radically changed the way we create, consume and share content and continues to do so. Spot On often talks about concepts such as disintermediation, the atomisation of communications, the social consumer and the pressure on all organisations to become publishers of content. It’s easy to spot the big […]

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Taking a bite out of the CITC

Filed in Internet, Middle-East, Social media, Twitter by on March 31, 2013 0 Comments
Taking a bite out of the CITC

‘Biting the hand that feeds IT’ is UK-based The Register’s amusing theme line, a reference to the IT news website’s irreverent editorial style, which often has harsh criticism for IT company announcements, spokespeople and other IT news. This week, Saudi Arabia’s English language newspaper the Arab News seems to have decided to do some biting of its own, running a […]

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Why retiring Google Reader is anti-social

Filed in Blogging, Content, Internet, Social media by on March 15, 2013 0 Comments
Why retiring Google Reader is anti-social

The web is now full of reactions to this week’s announcement that Google will retire its RSS feed reader on 1 July 2013. Perhaps, as pointed out by Tech Crunch’s Matt Burns, the retirement of Google Reader will pave the way for more innovative feed management apps from competitors that have hitherto been too intimidated […]

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Marketing after the click

Marketing after the click

In the old days, we used to place advertisements in trade magazines. These often carried ‘bingo cards’ for advertisers to circle numbers corresponding to advertisements. These ‘reader responses’ were collated by the publisher and the contacts of interested readers were sent to advertisers for them to follow up with a brochure and perhaps a follow […]

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Ooredoo or just plain redo?

Ooredoo or just plain redo?

In the age of 24/7 online news and social media, what reaction should brands expect to receive from a major global announcement? Many marketers would expect the answer, and the preparation required to harness the benefit of such a reaction, to be second nature to most global brands. However, it seems that this is not […]

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Has the Arab Spring turned into a torrent of cash?

Has the Arab Spring turned into a torrent of cash?

Whilst debate continues, even now, on how pivotal the role social media was in the revolutions of the Arab Spring, there can be no doubt that Arab digital activism woke up businesses and governments across the world to the potential of new digital media. In the Middle East the change in attitudes towards digital media […]

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