The Spot On Blog

Saudi plans to regulate Youtube

Saudi plans to regulate Youtube

The Saudi government is planning to monitor and regulate YouTube and other online channels, having this week entrusted the task to its General Commission for Audiovisual Media, established last year to regulate the broadcast industry. There has even been talk of issuing permits to Youtube subscribers, which would appear to signal the introduction of a […]

Continue Reading »

Why you need a media neutral strategy

Why you need a media neutral strategy

Spot On has always been an advocate of media neutral strategies, to the point where we have frequently recommended clients take a completely different course to the one they originally envisaged in order to build campaigns that communicate their proposition effectively to their target audience. And that has not infrequently meant not even using media […]

Continue Reading »

Could your brand commit a content crime?

Filed in Content, Disintermediation, Publishing by on November 4, 2013 0 Comments
Could your brand commit a content crime?

  News media in the United Arab Emirates have reported this week that posting images or video of someone in the Emirates without their consent is a crime punishable by up to AED 500,000 (about US$136,000) and a prison sentence of up to six months (read The National’s story here). To those familiar with the […]

Continue Reading »

GITEX Digital Strategies Forum

GITEX Digital Strategies Forum

Read about GITEX Digital Strategies 2014   Spot On’s Alexander McNabb will be chairing the Digital Strategies Forum in Dubai next week, which takes place on Wednesday 23 October 2013 during GITEX Technology Week 2013.  The conference agenda will take delegates through global digital consumer trends, digital marketing strategy and planning, customer relationship management (CRM), […]

Continue Reading »

Has news journalism been sabotaged by Twitter?

Has news journalism been sabotaged by Twitter?

Talking Twitter on the Business Breakfast is always a pleasure and this morning no less so than usual. The question was, “Has news journalism been sabotaged by Twitter?” and my answer was pretty much a resounding “Yes!” There are three major problems with Twitter and news journalism, I think. One is the challenge of real-time […]

Continue Reading »

Create more compelling content

Create more compelling content

Five questions to ask your content before you let it go into the wild The Internet these days is getting pretty busy. There are millions of us out there churning out words and adding them to the growing pile for dumpster diver Google to sift through and select whenever someone has a question. How can […]

Continue Reading »

Happy birthday @spotonpr

Happy birthday @spotonpr

It’s five years ago tomorrow that Spot On PR joined Twitter! We haven’t bought a birthday cake or anything and we’re not asking for any presents either, but it does give us some pause for thought. A lot has happened in those five years. Barack Obama had just become a presidential nominee five years ago. […]

Continue Reading »

UAE is world smartphone leader

Filed in Mobile, Technology by on August 29, 2013 0 Comments
UAE is world smartphone leader

The United Arab Emirates leads the world in smartphone penetration, with 74% of mobile subscribers carrying one of the natty little devils in their pockets. The Emirates is closely followed by South Korea, Saudi Arabia, Singapore and Norway in the ranking, compiled by Statista from the results of Google’s ‘Our Global Planet’ survey. Amazingly, the […]

Continue Reading »

The problem with content

Filed in Content, Online Marketing by on August 28, 2013 0 Comments
The problem with content

One of today’s persistent business challenges is protecting and monetising content and digital intellectual property. The Internet is great at providing tools to display content and make it accessible to millions across the world. However, that same global access combined with Internet technologies’ ease-of-use make it all the easier to copy, abuse and misuse content […]

Continue Reading »

Time to revisit your brand positioning?

Time to revisit your brand positioning?

Positioning development exercises have been part of our tool-set for many years and we’ve often found them to be voyages of discovery for both us and the brand in question. More often than not, the brief is to review quite minor adjustments to the brand’s messaging and, nine times out of ten, the process ends […]

Continue Reading »

Send this to a friend