The Spot On Blog

A wake-up call for aspiring citizen journalists in the UAE (and lessons for Middle East marketers)

A wake-up call for aspiring citizen journalists in the UAE (and lessons for Middle East marketers)

The story is now well known and has received media coverage around the world. An incident of road rage in Dubai captured on video by a bystander and posted online inadvertently breaches United Arab Emirates laws, resulting in the arrest of the citizen journalist a couple of days later, even though he removed the video […]

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MENA Twitter lists

MENA Twitter lists

As our Twitter friends will know, Spot On is a big fan of Twitter and was one of the first brands to begin using the social media platform in the Middle East and North Africa. Over the years Twitter has helped us meet new people and brands from all over the world, find job candidates, […]

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See you at ArabNet!

See you at ArabNet!

Spot On is proud to be one of the event partners for the ArabNet Digital Summit 2013, which takes place at Atlantis – The Palm, Dubai this week from Monday 24 to Wednesday 26 June this week. As noted by Alexander McNabb on the Spot On blog a few weeks ago, ArabNet launched in Beirut […]

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Counting clicks

Counting clicks

There was a good vibe at the Click 7.0 Digital Marketing Event today. Chairing the event, I did expect to see a slightly larger crowd, which was a huge shame as the day turned out to be one of the most varied, diverse and insightful I remember from a Dubai event in a long time. […]

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Intelligent use of social media

Intelligent use of social media

The chaps at Studio One wanted to explore how best to use social media, especially if you were starting out with a small business. What top five tips could we give an SME. Naturally, as so often happens with these things, we didn’t really stick to the top five tips and then ran out of […]

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Counting the days to the ArabNet Digital Summit

Counting the days to the ArabNet Digital Summit

The ArabNet Digital Summit will take place in Dubai from the 24th-26th June 2013. It’s the first time ArabNet has been held in Dubai – the event launched in Beirut back in 2010 and instantly established itself as the Middle East’s premier regional digital event. We knew a winner when we saw one and we’ve […]

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Are you being genuine?

Filed in Blogging, Content, Public Relations by on May 12, 2013 0 Comments
Are you being genuine?

One of the great challenges for companies investing in digital communications is content. As we’ve said before on Spot On’s blog, we are all publishers now. However, if your company is not currently structured to create great online content there are good reasons to take care. Whilst there is room for both editorial and advertising […]

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The buzz around Arab film

Filed in Content, Flipboard, Middle-East, Twitter by on May 9, 2013 0 Comments
The buzz around Arab film

Those of us that are old enough to have known 1970s and 1980s television in the GCC, will remember, among other things, the broadcasting of old Arabic movies from the golden age of Egyptian cinema (or, indeed, turning the TV on to watch the English language movie of the week!). The video quality often left […]

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A modern marketing manifesto

Filed in Marketing, Marketing Strategy by on April 24, 2013 0 Comments
A modern marketing manifesto

Many of us have held the opinion for some time that the arrival of the new wave of social media would force massive changes in communications and marketing and even change the structure of organisations themselves. And so it has. The role of digital marketers in organisations has grown up fast, as marketing’s influence over […]

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Flipboard and the future of content

Flipboard and the future of content

It’s no secret that the Internet has radically changed the way we create, consume and share content and continues to do so. Spot On often talks about concepts such as disintermediation, the atomisation of communications, the social consumer and the pressure on all organisations to become publishers of content. It’s easy to spot the big […]

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