The Spot On Blog

Online advertising in the Middle East

Online advertising in the Middle East

Wednesday’s Dubai Eye radio’s #Unwired weekly digital programme featured a special segment on online advertising in the Middle East & North Africa featuring Spot On PR’s own Alexander McNabb; Professor John Grainger Pro-Vice Chancellor and Executive Vice President Academic Services of Murdoch University in Dubai; Kamal Dimachkie, Executive Regional Managing Director of Leo Burnett; Google […]

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Five Smarter Tweeting Tips

Filed in Social media, Twitter by on January 22, 2012 0 Comments
Five Smarter Tweeting Tips

Just in case they’re of any use, here are five smarter Tweeting tips triggered by things I’ve been noticing cropping up on Twitter recently. 1) Want retweets? Write for retweets! Just in case you’re asking, 117 characters is a ‘retweetable’ tweet – well, it is for me – you can retweet without having to edit […]

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Alexander at MediaME Forum 2011

Alexander at MediaME Forum 2011

Spot On PR Director Alexander McNabb spoke at the MediaME Forum 2011 in Amman, Jordan earlier this week about digital public relations and reputation management. The annual event organised by Middle East advertising and marketing portal MediaME was attended by some 300-400 advertising, marketing, public relations and digital professionals from Jordan, Lebanon, Syria and around […]

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The Freedom Meme

The Freedom Meme

A new report from the University of Washington’s Project on Information Technology and Political Islam comes to the conclusion that social media played a central role in the events we have all come to call ‘The Arab Spring’. Ever since the events of early 2011 started to unfold around the region, there has been debate […]

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Night of the Twitter bots!

Filed in Internet, Social media, Twitter by on August 20, 2011 0 Comments
Night of the Twitter bots!

About 9pm Friday evening (Dubai time) my email inbox began filling up with ‘now following you’ email alerts from @spotonpr‘s Twitter account. My first thought was somebody must have name-checked us somewhere, perhaps a #FollowFriday thing, but a quick look at the Twitter handles showed that these were fake accounts (each account’s handle was first […]

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Hiring PR people for the digital age

Hiring PR people for the digital age

What skill sets should PR job candidates have in the digital age? Carrington Malin explains how Spot On PR’s list of recruitment criteria just got even longer.

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Facebook Arabic Rising

Facebook Arabic Rising

User of Facebook’s Arabic language interface now account for more than a third of all Facebook users in the Arab world with Facebook Arabic growing at 175% per annum.

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Who’s Afraid Of A Regulated Web?

Who’s Afraid Of A Regulated Web?

French president Nicolas Sarkozy has come out and said he wants a regulated web – “You need to hear our limits, our red lines” he told an audience at the two-day ‘e-G8’ conference. The AP report is linked here. His is not the first whiff of regulatory sulphur, of course – only the other day […]

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Strong MENA interest in mobile apps

Strong MENA interest in mobile apps

The latest Effective Measure | Spot On PR survey shows that 85 percent of mobile Internet users in the Arab world download apps.

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Update: Egypt revolution reading list

Filed in Middle-East by on January 30, 2011 0 Comments
Update: Egypt revolution reading list

The Egyptian people’s uprising is undoubtedly one of the most shocking, significant and, some would say,  hopeful major socio-political events (update: and now must be said highly dangerous!) that we’ve seen in our 16 years of business in the Arab world. So, as many are, we’re following developments quite closely and have been glued to […]

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