As more and more of the Middle East and North Africa’s communications and marketing continues to go online, understanding the region’s online environment and audience habits becomes more and more important. The MENA region has always lagged behind in many areas of marketing research and research on the region’s Internet and Internet users remains a bit thin on the ground.
Here are some research reports that you can download and use free-of-charge under a Creative Commons licence. Spot On PR conducts new research every now and again on topics of interest to communications and marketers and so we’ll be adding to this list. We also try to answer as many ad hoc questions as we can via Twitter, Facebook and Quora. You can also receive new reports via email by signing up to our opt-in email list.
Middle East & North Africa Mobile Internet Habits Report (January 2011)
Read the blog post: Strong MENA interest in mobile apps
Middle East & North Africa E-Commerce Habits Survey (September 2010)
Read the blogpost: MENA Consumer E-commerce Habits Survey
Middle East & North Africa Internet Habits Survey (July 2010)
Read the blog post: MENA Internet habits Survey
Middle East & North Africa Facebook Users Report (May 2010)
Read the blog post: 15 Million MENA Facebook Users – Report
Middle East Twitter & Customer Service Survey (March 2010)
Read the blog post: Twitter & Customer Service Survey
Middle East & North Africa Twitter Demographics & User Habits Survey (2009)
Read the blog post: Spot On PR’s MENA Twitter Demographics & User Habits Survey