Spot On PR at Arabnet 2012 (27-31 March)
Spot On PR’s Alexander McNabb will be speaking at ArabNet 2012, the Arab world’s largest event for digital professionals, on Friday March 30th at 10.30am about driving corporate content.
Now in its third year, Arabnet brings together leaders from across the MENA, Europe and Silicon Valley to discuss cutting-edge trends and emerging opportunities. Spot On PR is a supporting partner of the digital summit.
Take back your content – 10.30am, March 30th
Our relationship with content is changing. We’re no longer simply browsers and consumers of content: we’re immersed in it. We still browse and consume, but these days we also create, share, curate, aggregate, revise, re-purpose and contribute to the content activities of others. Now, what do these new behaviours mean for your brand? And what should you do about it? Find out by listening to Alexander’s talk on Friday March 30th at 10.30am at Arabnet (Track 2 Emirates Hall B). You can find this year’s full Arabnet agenda here.
The Future of News (Panel Session) – 12.30am, March 30th
Alexander is also moderating the ‘Future of News’ panel session at 12.30pm on Friday March 30th with UAE Columnist Sultan Al Qassemi; Nakhle ElHage, Director of News and Current Affairs for Al Arabiya News Channel; Turi Munthe, Founder and CEO of image newswire Demotix; and Nart Bouran, Head of SkyNews Arabia. The panel will discuss the opportunities and challenges for media in light of the emergence of social media and citizen journalism.
Meet Alexander at ArabNet:
Here’s how you can contact Alexander:
Read Alexander’s latest blogpost: Looking forward to ArabNet.
Watch ArabNet live!
You can watch live streaming video from ArabNet here: ArabNet LIVESTREAM.
We’re interested in…
…working with web-enabled start-ups and established businesses alike to define go to market propositions, brand communications and marketing strategies and execute online and offline media campaigns.
We’re offering …
…17 years’ experience as the thought-leading communications consultancy that has helped to launch hundreds of brands and businesses across the Middle East from world-leaders to regional and national start-ups.
…expertise in the Arab world’s technology, Internet, media and broadcast industries and combines depth of market knowledge with an instinct for trying out new, creative approaches to communications that yield measurable results.
Let’s talk about…
…making new connections
…supporting new social media initiatives
…launching new ventures
…working in ecosystems with other ventures
…integrated online-offline communications campaigns
…social media in the Arab world