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	<title>Middle East Public Relations &#124; Spot On PR &#124; Communications &#124; Marketing &#124; Media &#124; Social Media &#187; advertising</title>
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	<description>Spot On PR is a Middle East public relations, communications and marketing agency that helps companies in the Middle East &#38; North Africa build brands online and offline – Communications &#124; Public Relations &#124; Marketing &#124; Branding &#124; Events &#124; Crisis Management &#124; Social Media &#124; MENA &#124; Middle East &#124; Dubai &#124; UAE &#124; Saudi Arabia &#124; Egypt &#124; Morocco</description>
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		<title>Is social media really that important for marketers in the Arab World?</title>
		<link>http://www.spotonpr.com/is-social-media-important-for-marketers-in-the-arab-world/</link>
		<comments>http://www.spotonpr.com/is-social-media-important-for-marketers-in-the-arab-world/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 12:31:02 +0000</pubDate>
		<dc:creator>Carrington Malin</dc:creator>
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		<guid isPermaLink="false">http://www.spotonpr.com/?p=1091</guid>
		<description><![CDATA[We&#8217;re now quite used to people looking at us aghast as we talk about the importance of social media in communications and marketing strategy. Reactions often include incredulity, annoyance, perplexity, anger and even, occasionally, well-reasoned disagreement. How can we have &#8230; <a href="http://www.spotonpr.com/is-social-media-important-for-marketers-in-the-arab-world/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>A particularly delicious cake</title>
		<link>http://www.spotonpr.com/behavioral-targeting-andadvertising/</link>
		<comments>http://www.spotonpr.com/behavioral-targeting-andadvertising/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 12:11:54 +0000</pubDate>
		<dc:creator>Carrington Malin</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Middle east]]></category>
		<category><![CDATA[Middle East marketing]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Publishing]]></category>
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		<category><![CDATA[advertising]]></category>
		<category><![CDATA[behavioural targeting]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[demographics]]></category>
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		<category><![CDATA[UAE]]></category>

		<guid isPermaLink="false">http://www.spotonpr.com/?p=881</guid>
		<description><![CDATA[A new survey highlights that there is enthusiasm for behavioural targeting and concern over privacy issues in almost equal measure. <a href="http://www.spotonpr.com/behavioral-targeting-andadvertising/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>10 social media myths exposed</title>
		<link>http://www.spotonpr.com/10-social-media-myths-exposed/</link>
		<comments>http://www.spotonpr.com/10-social-media-myths-exposed/#comments</comments>
		<pubDate>Mon, 31 May 2010 04:59:34 +0000</pubDate>
		<dc:creator>Carrington Malin</dc:creator>
				<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer care]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Middle east]]></category>
		<category><![CDATA[Middle East marketing]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
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		<category><![CDATA[agencies]]></category>
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		<guid isPermaLink="false">http://www.spotonpr.com/?p=862</guid>
		<description><![CDATA[To our delight, more and more Middle East brands are looking seriously at using social media in their communications and making efforts to plan, structure and invest in strategic activities. It&#8217;s no secret that Spot On PR is a big &#8230; <a href="http://www.spotonpr.com/10-social-media-myths-exposed/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>We’re no longer wowed&#8230;</title>
		<link>http://www.spotonpr.com/no-longer-wowed-by-technology/</link>
		<comments>http://www.spotonpr.com/no-longer-wowed-by-technology/#comments</comments>
		<pubDate>Sun, 14 Feb 2010 14:57:37 +0000</pubDate>
		<dc:creator>Alexander McNabb</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Middle East marketing]]></category>
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		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[social media]]></category>
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		<category><![CDATA[campaign]]></category>
		<category><![CDATA[CampaignME]]></category>
		<category><![CDATA[Carrington Malin]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[product launch]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[TWAIN]]></category>

		<guid isPermaLink="false">http://www.spotonpr.com/?p=528</guid>
		<description><![CDATA[A sea-change in consumer attitudes to technology follows a series of changes in the way in which people inform themselves of new things. The information flow, which used to take place across magazine pages or at exhibitions, now takes place online 24/7. <a href="http://www.spotonpr.com/no-longer-wowed-by-technology/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The coolest agency in the world</title>
		<link>http://www.spotonpr.com/the-coolest-agency-in-the-world/</link>
		<comments>http://www.spotonpr.com/the-coolest-agency-in-the-world/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 13:30:37 +0000</pubDate>
		<dc:creator>Alexander McNabb</dc:creator>
				<category><![CDATA[brand marketing]]></category>
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		<category><![CDATA[CRM]]></category>
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		<category><![CDATA[Alexa]]></category>
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		<guid isPermaLink="false">http://www.spotonpr.com/?p=491</guid>
		<description><![CDATA[Social Media PlansThe coolest agency in the world can’t execute brilliant social media campaigns if the client doesn’t want to invest in the idea. Even the most customer centric companies often need to re-think their processes in order to be truly customer-centric via social media. <a href="http://www.spotonpr.com/the-coolest-agency-in-the-world/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Keeping up with &#8216;search&#8217;</title>
		<link>http://www.spotonpr.com/keepingup/</link>
		<comments>http://www.spotonpr.com/keepingup/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 07:29:46 +0000</pubDate>
		<dc:creator>Alexander McNabb</dc:creator>
				<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Internet]]></category>
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		<category><![CDATA[search]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.spotonpr.com/?p=279</guid>
		<description><![CDATA[There are a series of interesting battles unfolding in the world’s technology markets and they’re going to define a great deal of what we all get up to in the years to come, Alexander McNabb informs. <a href="http://www.spotonpr.com/keepingup/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Mr. Futurist</title>
		<link>http://www.spotonpr.com/mr-futurist/</link>
		<comments>http://www.spotonpr.com/mr-futurist/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 07:10:10 +0000</pubDate>
		<dc:creator>Alexander McNabb</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[CampaignME]]></category>
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		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://69.163.143.206/?p=36</guid>
		<description><![CDATA[As we look at the brave new "future world" of technology, consumers are increasingly information-centric. <a href="http://www.spotonpr.com/mr-futurist/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.spotonpr.com/mr-futurist/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Radio Gaga</title>
		<link>http://www.spotonpr.com/radio-gaga/</link>
		<comments>http://www.spotonpr.com/radio-gaga/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 07:05:20 +0000</pubDate>
		<dc:creator>Alexander McNabb</dc:creator>
				<category><![CDATA[General]]></category>
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		<category><![CDATA[Catboy]]></category>
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		<guid isPermaLink="false">http://69.163.143.206/?p=33</guid>
		<description><![CDATA[Radio is probably the most undervalued advertising/communication medium of the lot. People just won't invest appropriately in creating compelling executions for radio. <a href="http://www.spotonpr.com/radio-gaga/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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