Tag: analysis

Marketing after the click

Marketing after the click

In the old days, we used to place advertisements in trade magazines. These often carried ‘bingo cards’ for advertisers to circle numbers corresponding to advertisements. These ‘reader responses’ were collated by the publisher and the contacts of interested readers were sent to advertisers for them to follow up with a brochure and perhaps a follow […]

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Update: Egypt revolution reading list

Filed in Middle-East by on January 30, 2011 0 Comments
Update: Egypt revolution reading list

The Egyptian people’s uprising is undoubtedly one of the most shocking, significant and, some would say,  hopeful major socio-political events (update: and now must be said highly dangerous!) that we’ve seen in our 16 years of business in the Arab world. So, as many are, we’re following developments quite closely and have been glued to […]

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