Tag: Blogging

Plenty of content marketing opportunity for Middle East brands

Filed in Content marketing by on March 18, 2014 0 Comments
Plenty of content marketing opportunity for Middle East brands

With some 60 million Facebook users, 7 million Twitter users and some of the highest Youtube download rates in the world, it’s no secret that the Arab world has become a big online consumer of content. Social media has ceased to be the sole preserve of geeks and wealthy English-speaking college students and, today, the Middle […]

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Are you being genuine?

Filed in Blogging, Content, Public Relations by on May 12, 2013 0 Comments
Are you being genuine?

One of the great challenges for companies investing in digital communications is content. As we’ve said before on Spot On’s blog, we are all publishers now. However, if your company is not currently structured to create great online content there are good reasons to take care. Whilst there is room for both editorial and advertising […]

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Flipboard and the future of content

Flipboard and the future of content

It’s no secret that the Internet has radically changed the way we create, consume and share content and continues to do so. Spot On often talks about concepts such as disintermediation, the atomisation of communications, the social consumer and the pressure on all organisations to become publishers of content. It’s easy to spot the big […]

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Middle East bloggers on air!

Filed in Blogging, Content, Internet, Middle-East, Social media by on January 24, 2011 1 Comment
Middle East bloggers on air!

Tune in to Alexander McNabb on Dubai Eye 103.8FM on Tuesday January 25th at 10am to listen to the Dubai Today show and hear about Middle East blogging from seven bloggers in the region.

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Can we say Twitter revolution now? Can we?

Can we say Twitter revolution now? Can we?

There’s already been quite a lot written about the role of social media in the ousting of Tunisia’s President Ben Ali. Here’s our 2 cents worth, plus a list of useful links for anyone interested in learning about the role of social media in Tunisia’s regime change.

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The Sustainable Corporation

The Sustainable Corporation

I’m doing quite a lot of conference speaking thingies this Autumn, so apologies in advance to anyone who suffers in one of those audiences. I’m particularly looking forward to the MediaME Conference in Amman on the 8th and 9th November, I’m genuinely pumped (but retained as a consultant by, so please take a pinch of […]

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10 social media myths exposed

10 social media myths exposed

More Middle East brands are looking seriously at using social media in their communications and making efforts to plan, structure and invest in strategic activities. It’s no secret that Spot On PR is a big fan of social media and actively recommends that all organisations pay attention to the irreversible changes that social media are […]

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Night of the anonyhaters

Night of the anonyhaters

Our use of online media platforms is providing a challenge in terms of how we ‘behave’ online compared to offline. Many people find that they are more outgoing online, that they go that little bit further than perhaps they would in a face to face situation. This is particularly true when anonymity is brought into […]

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Introducing social media in the Arab world

Filed in Social media by on April 11, 2010 0 Comments
Introducing social media in the Arab world

The April issue of O’Dwyer’s PR Magazine has just come out in the USA and it features a report I wrote on social media in the Middle East and North Africa. It’s a very top-level view of social media and Internet trends in the region and primarily intended as an introduction to the Arab world […]

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Mrs. Google and her five lovely daughters

Filed in Blogging, Content, SEO by on July 31, 2009 0 Comments
Mrs. Google and her five lovely daughters

Have you ever Googled yourself? Feel free to go ahead and try it. There’s no shame. Everyone does it, they just don’t tend to boast about it in public much. Are you the first search result? If not, someone else owns you. Now if you’re called Amy Winehouse or Barack Obama, the chances of you […]

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