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Tag Archives: campaign
When social media programs grow up…
I’ve been doing quite a lot of speaking at ‘online’ conference events and workshops recently (this will surprise nobody who knows me) and consequently meeting a lot of people who are experimenting with social media within their organisations. It’s something … Continue reading
We’re no longer wowed…
A sea-change in consumer attitudes to technology follows a series of changes in the way in which people inform themselves of new things. The information flow, which used to take place across magazine pages or at exhibitions, now takes place online 24/7. Continue reading
Posted in Content, Customers, Internet, Middle East marketing, Online marketing, public relations, Publishing, social media, strategy
Tagged advertising, campaign, CampaignME, Carrington Malin, Internet, iPhone, marketing, online, product launch, technology, TWAIN
Social media measurement
Spot On’s Carrington Malin takes a quick look at measurement for social media. It’s all about objective setting. Continue reading
Posted in brand marketing, CRM, Customer care, Customers, Internet, Middle East marketing, Online marketing, public relations, strategy
Tagged campaign, Facebook, Internet, marketing, Measurement, Nielsen BuzzMetrics, PR, PR Measurement, public relations, Radian6, social media, Sysomos, TNSCymfony, Twitter
Social media isn’t socialist media
The idea that social media is a new way of running marketing communications on the cheap is a beguiling one and, sadly, totally incorrect. Social media campaigns can create significant challenges. Continue reading
Posted in brand marketing, Internet, Middle East marketing, social media, Twitter
Tagged Alexander McNabb, budget, campaign, CampaignME, costs, Facebook, investment, social media, time, Twitter, YouTube
How do you manage a social media campaign?
How do you manage a ‘social media’ campaign? One major problem is the challenge of speed. Continue reading
Posted in General
Tagged campaign, CampaignME, communications, marketing, PR, social media
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