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	<title>Middle East Public Relations &#124; Spot On PR &#124; Communications &#124; Marketing &#124; Media &#124; Social Media &#187; campaign</title>
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	<description>Spot On PR is a Middle East public relations, communications and marketing agency that helps companies in the Middle East &#38; North Africa build brands online and offline – Communications &#124; Public Relations &#124; Marketing &#124; Branding &#124; Events &#124; Crisis Management &#124; Social Media &#124; MENA &#124; Middle East &#124; Dubai &#124; UAE &#124; Saudi Arabia &#124; Egypt &#124; Morocco</description>
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		<title>When social media programs grow up&#8230;</title>
		<link>http://www.spotonpr.com/when-social-media-programs-grow-up/</link>
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		<pubDate>Thu, 15 Jul 2010 05:02:52 +0000</pubDate>
		<dc:creator>Alexander McNabb</dc:creator>
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		<guid isPermaLink="false">http://www.spotonpr.com/?p=894</guid>
		<description><![CDATA[I&#8217;ve been doing quite a lot of speaking at &#8216;online&#8217; conference events and workshops recently (this will surprise nobody who knows me) and consequently meeting a lot of people who are experimenting with social media within their organisations. It&#8217;s something &#8230; <a href="http://www.spotonpr.com/when-social-media-programs-grow-up/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>We’re no longer wowed&#8230;</title>
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		<pubDate>Sun, 14 Feb 2010 14:57:37 +0000</pubDate>
		<dc:creator>Alexander McNabb</dc:creator>
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		<category><![CDATA[Carrington Malin]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
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		<guid isPermaLink="false">http://www.spotonpr.com/?p=528</guid>
		<description><![CDATA[A sea-change in consumer attitudes to technology follows a series of changes in the way in which people inform themselves of new things. The information flow, which used to take place across magazine pages or at exhibitions, now takes place online 24/7. <a href="http://www.spotonpr.com/no-longer-wowed-by-technology/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Social media measurement</title>
		<link>http://www.spotonpr.com/social-media-measurement/</link>
		<comments>http://www.spotonpr.com/social-media-measurement/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 08:56:18 +0000</pubDate>
		<dc:creator>Carrington Malin</dc:creator>
				<category><![CDATA[brand marketing]]></category>
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		<category><![CDATA[Customers]]></category>
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		<category><![CDATA[public relations]]></category>
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		<category><![CDATA[Nielsen BuzzMetrics]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Measurement]]></category>
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		<guid isPermaLink="false">http://www.spotonpr.com/?p=400</guid>
		<description><![CDATA[Spot On's Carrington Malin takes a quick look at measurement for social media. It's all about objective setting. <a href="http://www.spotonpr.com/social-media-measurement/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Social media isn&#8217;t socialist media</title>
		<link>http://www.spotonpr.com/social-media-middle-east/</link>
		<comments>http://www.spotonpr.com/social-media-middle-east/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 06:19:39 +0000</pubDate>
		<dc:creator>Alexander McNabb</dc:creator>
				<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Middle East marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Alexander McNabb]]></category>
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		<category><![CDATA[time]]></category>
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		<guid isPermaLink="false">http://www.spotonpr.com/?p=395</guid>
		<description><![CDATA[The idea that social media is a new way of running marketing communications on the cheap is a beguiling one and, sadly, totally incorrect. Social media campaigns can create significant challenges. <a href="http://www.spotonpr.com/social-media-middle-east/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How do you manage a social media campaign?</title>
		<link>http://www.spotonpr.com/how-do-you-manage-a-social-media-campaign/</link>
		<comments>http://www.spotonpr.com/how-do-you-manage-a-social-media-campaign/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 16:42:10 +0000</pubDate>
		<dc:creator>Alexander McNabb</dc:creator>
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		<category><![CDATA[campaign]]></category>
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		<category><![CDATA[PR]]></category>
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		<description><![CDATA[How do you manage a ‘social media’ campaign? One major problem is the challenge of speed. <a href="http://www.spotonpr.com/how-do-you-manage-a-social-media-campaign/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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