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Tag Archives: Carrington Malin
Night of the Twitter bots!
About 9pm Friday evening (Dubai time) my email inbox began filling up with ‘now following you’ email alerts from @spotonpr‘s Twitter account. My first thought was somebody must have name-checked us somewhere, perhaps a #FollowFriday thing, but a quick look … Continue reading
Posted in Internet, social media, Twitter
Tagged bots, Carrington Malin, social media, SPAM, Twitter
Facebook Arabic Rising
User of Facebook’s Arabic language interface now account for more than a third of all Facebook users in the Arab world with Facebook Arabic growing at 175% per annum. Continue reading
Posted in Facebook, General, Internet, Internet research, Middle east, Middle East marketing, Newspapers, research, social media
Tagged Arab, Arab World, Arabic, Carrington Malin, Egypt, Facebook, Internet, marketing, MENA, Middle east, Morocco, North Africa, Saudi, Saudi Arabia, social media, social media marketing, social networking, UAE
Is social media really that important for marketers in the Arab World?
We’re now quite used to people looking at us aghast as we talk about the importance of social media in communications and marketing strategy. Reactions often include incredulity, annoyance, perplexity, anger and even, occasionally, well-reasoned disagreement. How can we have … Continue reading
Posted in brand marketing, competition, Customers, Disintermediation, E-commerce, Facebook, General, Internet, Middle east, Middle East marketing, Newspapers, Online marketing, public relations, social media, strategy
Tagged advertising, Arab World, brand marketing, brand sentiment, Carrington Malin, communications, consumers, Content, customer service, data, demographics, Facebook, Internet, Internet marketing, Internet users, marketing, MENA, Middle east, online, Online marketing
Facebook adds 1 million more Arabic users
Facebook’s Arabic platform has added 1 million new users during the past three months, showing important trends in Facebook’s changing MENA demographics. Continue reading
Posted in Facebook, General, Internet, Internet research, Middle east, Middle East marketing, Online marketing, research, social media
Tagged Arab World, ArabCrunch, Arabic, Carrington Malin, communications, digital marketing, Egypt, Facebook, InsideFacebook, Internet, marketing, MENA, Middle east, Morocco, Online marketing, research, Saudi, Saudi Arabia, social media, social networking, statistics, UAE, United Arab Emirates
10 social media myths exposed
To our delight, more and more Middle East brands are looking seriously at using social media in their communications and making efforts to plan, structure and invest in strategic activities. It’s no secret that Spot On PR is a big … Continue reading
Posted in brand marketing, Content, CRM, Customer care, Customers, Facebook, General, Internet, Measurement, Middle east, Middle East marketing, Online marketing, public relations, SEO, social media, strategy, Twitter
Tagged advertising, agencies, blogging, blogs, Carrington Malin, communications, Content, conversations, CRM, customer service, direct marketing, email, Facebook, Internet, marketing, marketing communications, myths, online, planning, public relations, social media, social networking, strategy, Twitter
Facebook bigger than newspapers? So what?
With Facebook hitting 15 million users in the Middle East & North Africa, more people subscribe to Facebook than get the newspaper. But what does that mean exactly? Continue reading
Posted in Content, Disintermediation, Facebook, General, Internet, Middle east, Middle East marketing, Newspapers, Online marketing, public relations, Publishing, social media
Tagged Algeria, Arab, Arab World, Bahrain, Carrington Malin, Egypt, Facebook, Internet, Iraq, Jordan, Kuwait, Lebanon, Libya, marketing social networking, Maroc, MENA, Middle east, Morocco, North Africa, Oman, online, Palestine, Qatar, Saudi, Saudi Arabia, social media, Syria, Tunisia, UAE, United Arab Emirates, Yemen
15 Million MENA Facebook Users – Report
Facebook has become a force to be reckoned with in the Middle East and North Africa 15 million users in the region. Read more in Spot On PR’s MENA Facebook Demographics Report (May 2010). Continue reading
Posted in Facebook, General, Internet, Middle east, Middle East marketing, Newspapers, Online marketing, social media
Tagged Algeria, Arab, Arab World, Bahrain, Carrington Malin, Egypt, Facebook, Internet, Iraq, Jordan, Kuwait, Lebanon, Libya, marketing social networking, Maroc, MENA, Middle east, Morocco, North Africa, Oman, online, Palestine, Qatar, research, Saudi, Saudi Arabia, social media, Syria, Tunisia, UAE, United Arab Emirates, Yemen
Introducing social media in the Arab world
The April issue of O’Dwyer’s PR Magazine has just come out in the USA and it features a report I wrote on social media in the Middle East and North Africa. It’s a very top-level view of social media and … Continue reading
Posted in Content, Facebook, Internet, Middle east, Middle East marketing, Newspapers, Online marketing, public relations, Publishing, social media, Twitter
Tagged Arab wordl, blogging, blogs, Carrington Malin, Facebook, media, Middle east, ODwyers, social media, social networking, Twitter
We’re no longer wowed…
A sea-change in consumer attitudes to technology follows a series of changes in the way in which people inform themselves of new things. The information flow, which used to take place across magazine pages or at exhibitions, now takes place online 24/7. Continue reading
Posted in Content, Customers, Internet, Middle East marketing, Online marketing, public relations, Publishing, social media, strategy
Tagged advertising, campaign, CampaignME, Carrington Malin, Internet, iPhone, marketing, online, product launch, technology, TWAIN
Is social media making the Middle East more ‘social’?
In the past, Middle East social network users have kept their ‘online friends’ and ‘real friends’ compartmentalised, never mixing the two and social networking events were clearly all business. Now that’s all changed. Continue reading
Posted in Internet, Middle east, Middle East marketing, social media, Twitter
Tagged Alexander McNabb, Carrington Malin, culture, Eman Hussein, GeekFest, Jordan, Lebanon, LinkedIn, MENA, Middle east, Oman, Qatar, Saudi Arabia, social media, society, Twitter, UAE
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