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Tag Archives: communications
10 social media myths exposed
To our delight, more and more Middle East brands are looking seriously at using social media in their communications and making efforts to plan, structure and invest in strategic activities. It’s no secret that Spot On PR is a big … Continue reading
Posted in brand marketing, Content, CRM, Customer care, Customers, Facebook, General, Internet, Measurement, Middle east, Middle East marketing, Online marketing, public relations, SEO, social media, strategy, Twitter
Tagged advertising, agencies, blogging, blogs, Carrington Malin, communications, Content, conversations, CRM, customer service, direct marketing, email, Facebook, Internet, marketing, marketing communications, myths, online, planning, public relations, social media, social networking, strategy, Twitter
Are you engaging the right fans?
As a communications and marketing agency that helps run a number of social media programs, we spend quite a lot of time looking at Middle East social media marketing campaigns from around the region. It’s still early days, but the … Continue reading
Posted in Content, CRM, Customers, Facebook, Internet, Measurement, Middle east, Middle East marketing, Online marketing, social media, Twitter
Tagged blog, communications, Content, Customers, employees, engagement, Facebook, fans, following, marketing, Measurement, metrics, Online marketing, planning, ROI, social media, social networking
Tweets like grains of wheat
Everyone has done the old ‘one grain of wheat on the first square, two grains on the second and so on doubling with each square’ trick. The same mathematics potentially applies to the humble retweet, of course. Continue reading
Posted in Content, Internet, Online marketing, public relations, social media, Twitter
Tagged Alexander McNabb, Archimedes, buzz, communications, Internet, marketing, mathematics, news, online, social media, tweets, Twitter, website, word of mouth
5 reasons Spot On PR uses Twitter
@SMEXbeirut asked recently if we’d written an article on why Spot On PR uses Twitter and what we get out of it, so now is probably as good a time as any. Those that have been following our social media … Continue reading
Posted in Content, Internet, Middle East marketing, Online marketing, public relations, social media, Twitter
Tagged bloggers, blogs, business development, communications, community, Content, journalists, marketing, media, PR, social media, Spot On, Twitter
Losing the battle for control
In the age of social media, where people have an overwhelming choice of content, every organisation needs to be in the content business – and that means carefully considering the content consumption habits and needs of its stakeholders. Continue reading
Posted in brand marketing, CRM, Customer care, Customers, Facebook, Middle East marketing, Online marketing, public relations, social media, Twitter
Tagged brands, communications, Content, control, mark, marketing, messaging, PR, publi, public relations, social media
Disintermediation and the media
When technology improves access, quality becomes secondary. And quality is the last refuge of the about-to-be-disintermediated. Continue reading
Posted in General
Tagged communications, Disintermediation, Internet, magazines, media, newspapers, online, printing, Publishing, web, web 2.0
Keeping up with ‘search’
There are a series of interesting battles unfolding in the world’s technology markets and they’re going to define a great deal of what we all get up to in the years to come, Alexander McNabb informs. Continue reading
Posted in Online marketing, SEO, social media, Twitter
Tagged advertising, communications, Internet, marketing, search, seo, social media, technology, Twitter
The uninvited guest at the party
As more and more Middle East brands register themselves on Twitter and plan to include the platform in their communications, it is worth remembering that marketing is still the uninvited guest at the party. Continue reading
Posted in brand marketing, Middle East marketing, social media, Twitter
Tagged brands, communications, marketing, social media, social networking, Twitter
Scorn
Many marketers who are taking social media seriously are seeing a campaign platform rather than a fundamental change in the way the business communicates. Continue reading
Posted in General
Tagged CampaignME, communications, Facebook, public relations, social media, Twitter
How do you manage a social media campaign?
How do you manage a ‘social media’ campaign? One major problem is the challenge of speed. Continue reading
Posted in General
Tagged campaign, CampaignME, communications, marketing, PR, social media
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