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	<title>Middle East Public Relations &#124; Spot On PR &#124; Communications &#124; Marketing &#124; Media &#124; Social Media &#187; Content</title>
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	<description>Spot On PR is a Middle East public relations, communications and marketing agency that helps companies in the Middle East &#38; North Africa build brands online and offline – Communications &#124; Public Relations &#124; Marketing &#124; Branding &#124; Events &#124; Crisis Management &#124; Social Media &#124; MENA &#124; Middle East &#124; Dubai &#124; UAE &#124; Saudi Arabia &#124; Egypt &#124; Morocco</description>
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		<title>Middle East bloggers on air!</title>
		<link>http://www.spotonpr.com/middle-east-bloggers-on-air/</link>
		<comments>http://www.spotonpr.com/middle-east-bloggers-on-air/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 09:21:14 +0000</pubDate>
		<dc:creator>Alexander McNabb</dc:creator>
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		<category><![CDATA[blog]]></category>
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		<guid isPermaLink="false">http://www.spotonpr.com/?p=1260</guid>
		<description><![CDATA[Tune in to Alexander McNabb on Dubai Eye 103.8FM on Tuesday January 25th at 10am to listen to the Dubai Today show and hear about Middle East blogging from seven bloggers in the region. <a href="http://www.spotonpr.com/middle-east-bloggers-on-air/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Is social media really that important for marketers in the Arab World?</title>
		<link>http://www.spotonpr.com/is-social-media-important-for-marketers-in-the-arab-world/</link>
		<comments>http://www.spotonpr.com/is-social-media-important-for-marketers-in-the-arab-world/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 12:31:02 +0000</pubDate>
		<dc:creator>Carrington Malin</dc:creator>
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		<guid isPermaLink="false">http://www.spotonpr.com/?p=1091</guid>
		<description><![CDATA[We&#8217;re now quite used to people looking at us aghast as we talk about the importance of social media in communications and marketing strategy. Reactions often include incredulity, annoyance, perplexity, anger and even, occasionally, well-reasoned disagreement. How can we have &#8230; <a href="http://www.spotonpr.com/is-social-media-important-for-marketers-in-the-arab-world/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>A particularly delicious cake</title>
		<link>http://www.spotonpr.com/behavioral-targeting-andadvertising/</link>
		<comments>http://www.spotonpr.com/behavioral-targeting-andadvertising/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 12:11:54 +0000</pubDate>
		<dc:creator>Carrington Malin</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Middle east]]></category>
		<category><![CDATA[Middle East marketing]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[behavioural targeting]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Internet users]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[UAE]]></category>

		<guid isPermaLink="false">http://www.spotonpr.com/?p=881</guid>
		<description><![CDATA[A new survey highlights that there is enthusiasm for behavioural targeting and concern over privacy issues in almost equal measure. <a href="http://www.spotonpr.com/behavioral-targeting-andadvertising/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>10 social media myths exposed</title>
		<link>http://www.spotonpr.com/10-social-media-myths-exposed/</link>
		<comments>http://www.spotonpr.com/10-social-media-myths-exposed/#comments</comments>
		<pubDate>Mon, 31 May 2010 04:59:34 +0000</pubDate>
		<dc:creator>Carrington Malin</dc:creator>
				<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[CRM]]></category>
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		<category><![CDATA[General]]></category>
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		<category><![CDATA[Measurement]]></category>
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		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Carrington Malin]]></category>
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		<category><![CDATA[conversations]]></category>
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		<category><![CDATA[direct marketing]]></category>
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		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[myths]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.spotonpr.com/?p=862</guid>
		<description><![CDATA[To our delight, more and more Middle East brands are looking seriously at using social media in their communications and making efforts to plan, structure and invest in strategic activities. It&#8217;s no secret that Spot On PR is a big &#8230; <a href="http://www.spotonpr.com/10-social-media-myths-exposed/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Are you engaging the right fans?</title>
		<link>http://www.spotonpr.com/are-you-engaging-the-right-fans/</link>
		<comments>http://www.spotonpr.com/are-you-engaging-the-right-fans/#comments</comments>
		<pubDate>Sun, 02 May 2010 08:44:18 +0000</pubDate>
		<dc:creator>Carrington Malin</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Middle east]]></category>
		<category><![CDATA[Middle East marketing]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communications]]></category>
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		<category><![CDATA[planning]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.spotonpr.com/?p=792</guid>
		<description><![CDATA[As a communications and marketing agency that helps run a number of social media programs, we spend quite a lot of time looking at Middle East social media marketing campaigns from around the region. It&#8217;s still early days, but the &#8230; <a href="http://www.spotonpr.com/are-you-engaging-the-right-fans/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The coolest agency in the world</title>
		<link>http://www.spotonpr.com/the-coolest-agency-in-the-world/</link>
		<comments>http://www.spotonpr.com/the-coolest-agency-in-the-world/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 13:30:37 +0000</pubDate>
		<dc:creator>Alexander McNabb</dc:creator>
				<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer care]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Middle East marketing]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Alexa]]></category>
		<category><![CDATA[Alexander McNabb]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[the coolest agency in the world]]></category>

		<guid isPermaLink="false">http://www.spotonpr.com/?p=491</guid>
		<description><![CDATA[Social Media PlansThe coolest agency in the world can’t execute brilliant social media campaigns if the client doesn’t want to invest in the idea. Even the most customer centric companies often need to re-think their processes in order to be truly customer-centric via social media. <a href="http://www.spotonpr.com/the-coolest-agency-in-the-world/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>5 reasons Spot On PR uses Twitter</title>
		<link>http://www.spotonpr.com/5-reasons-we-use-twitter/</link>
		<comments>http://www.spotonpr.com/5-reasons-we-use-twitter/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 04:13:00 +0000</pubDate>
		<dc:creator>Carrington Malin</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Middle East marketing]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[bloggers]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[journalists]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Spot On]]></category>

		<guid isPermaLink="false">http://www.spotonpr.com/?p=440</guid>
		<description><![CDATA[@SMEXbeirut asked recently if we&#8217;d written an article on why Spot On PR uses Twitter and what we get out of it, so now is probably as good a time as any. Those that have been following our social media &#8230; <a href="http://www.spotonpr.com/5-reasons-we-use-twitter/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Losing the battle for control</title>
		<link>http://www.spotonpr.com/communications-content-control/</link>
		<comments>http://www.spotonpr.com/communications-content-control/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 09:27:46 +0000</pubDate>
		<dc:creator>Carrington Malin</dc:creator>
				<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer care]]></category>
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		<category><![CDATA[Facebook]]></category>
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		<category><![CDATA[public relations]]></category>
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		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[brands]]></category>
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		<category><![CDATA[Content]]></category>
		<category><![CDATA[control]]></category>
		<category><![CDATA[mark]]></category>
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		<category><![CDATA[messaging]]></category>
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		<category><![CDATA[publi]]></category>

		<guid isPermaLink="false">http://www.spotonpr.com/?p=433</guid>
		<description><![CDATA[In the age of social media, where people have an overwhelming choice of content, every organisation needs to be in the content business – and that means carefully considering the content consumption habits and needs of its stakeholders. <a href="http://www.spotonpr.com/communications-content-control/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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