Tag: digital marketing

GITEX Digital Strategies

Filed in Conferences, Events by on September 8, 2014 0 Comments
GITEX Digital Strategies

It’s almost GITEX time and Alexander McNabb will, once again, be chairing the GITEX Digital Strategies Forum. The Forum takes place on Wednesday 15 October 2014 during GITEX Technology Week 2014 and will take delegates through global digital consumer trends, digital marketing strategy and planning, mobile marketing , digital CSR, one:one marketing and more. You’ll find the full agenda […]

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Could your brand commit a content crime?

Filed in Content, Disintermediation, Publishing by on November 4, 2013 0 Comments
Could your brand commit a content crime?

  News media in the United Arab Emirates have reported this week that posting images or video of someone in the Emirates without their consent is a crime punishable by up to AED 500,000 (about US$136,000) and a prison sentence of up to six months (read The National’s story here). To those familiar with the […]

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GITEX Digital Strategies Forum

GITEX Digital Strategies Forum

Read about GITEX Digital Strategies 2014   Spot On’s Alexander McNabb will be chairing the Digital Strategies Forum in Dubai next week, which takes place on Wednesday 23 October 2013 during GITEX Technology Week 2013.  The conference agenda will take delegates through global digital consumer trends, digital marketing strategy and planning, customer relationship management (CRM), […]

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Intelligent use of social media

Intelligent use of social media

The chaps at Studio One wanted to explore how best to use social media, especially if you were starting out with a small business. What top five tips could we give an SME. Naturally, as so often happens with these things, we didn’t really stick to the top five tips and then ran out of […]

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A modern marketing manifesto

Filed in Marketing, Marketing Strategy by on April 24, 2013 0 Comments
A modern marketing manifesto

Many of us have held the opinion for some time that the arrival of the new wave of social media would force massive changes in communications and marketing and even change the structure of organisations themselves. And so it has. The role of digital marketers in organisations has grown up fast, as marketing’s influence over […]

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Ooredoo or just plain redo?

Ooredoo or just plain redo?

In the age of 24/7 online news and social media, what reaction should brands expect to receive from a major global announcement? Many marketers would expect the answer, and the preparation required to harness the benefit of such a reaction, to be second nature to most global brands. However, it seems that this is not […]

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Social media marketing in the UAE

Social media marketing in the UAE

How fast are UAE businesses adopting social media best practices? Dubai One TV’s Emirates 247 news programme interviewed Spot On’s Alexander McNabb about social media trends in the UAE and how social media is changing company communication. Watch the interview Dubai One TV Emirates 24/7 – 8pm February 14, 2012 (5.54 mins) Listen to a […]

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Online advertising in the Middle East

Online advertising in the Middle East

Wednesday’s Dubai Eye radio’s #Unwired weekly digital programme featured a special segment on online advertising in the Middle East & North Africa featuring Spot On PR’s own Alexander McNabb; Professor John Grainger Pro-Vice Chancellor and Executive Vice President Academic Services of Murdoch University in Dubai; Kamal Dimachkie, Executive Regional Managing Director of Leo Burnett; Google […]

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Hiring PR people for the digital age

Hiring PR people for the digital age

What skill sets should PR job candidates have in the digital age? Carrington Malin explains how Spot On PR’s list of recruitment criteria just got even longer.

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Strong MENA interest in mobile apps

Strong MENA interest in mobile apps

The latest Effective Measure | Spot On PR survey shows that 85 percent of mobile Internet users in the Arab world download apps.

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