Tag: Effective Measure

Selling the Internet is over

Selling the Internet is over

The novelty of Internet marketing has worn off and buying products and services via the Internet is now just a fact of life, which means that today’s brands have to do much better than simply show up online. With a long heritage in technology, Spot On has been involved in helping to sell many new […]

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Will mobile break online advertising?

Will mobile break online advertising?

As mobile becomes the Middle East’s marketing platform of choice, more and more brands are investing in mobile advertising. However, consumers don’t seem to want more mobile ads. This week the mobile operators association GSMA confirmed the United Arab Emirate’s position as one of the most advanced mobile markets in the world, with 80 percent […]

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32% of MENA Internet users buy online

32% of MENA Internet users buy online

Hampered by a lack of online payment infrastructure and the high cost of broadband, e-commerce has been slow to develop in the Middle East and North Africa (MENA) and although there are some notable e-commerce pioneers, few online ventures in the region encourage Internet users to buy online. However, as the region’s consumers spend more […]

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Media consumption & habits of MENA Internet users

Media consumption & habits of MENA Internet users

Scroll down the page for survey download links The figures in our new Media Consumption & Habits of MENA Internet Users Survey simply confirm what everyone involved in the Middle East’s growing digital marketing industry has already been talking about for the past year or two: Internet connectivity has become pervasive amongst many of our […]

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