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Tag Archives: Facebook
Twitter & Customer Service Survey
Spot On PR’s 2010 customer service and Twitter survey found that 95% of Middle East & North Africa Twitter users surveyed welcomed brand engagement via Twitter. Continue reading
Posted in brand marketing, CRM, Customer care, Customers, General, Internet, Middle east, Middle East marketing, Online marketing, social media, Twitter
Tagged Algeria, Arab World, Arabic, Bahrain, demographics, Dubai, Egypt, Facebook, Jordan, Kuwait, Lebanon, Libya, MENA, Middle east, Morocco, North Africa, Oman, Qatar, research, Saudi, Saudi Arabia, social media, Spot On, spotonpr, Syria, Tunisia, tweet, Twitter, UAE, United Arab Emirates, Yemen
The coolest agency in the world
Social Media PlansThe coolest agency in the world can’t execute brilliant social media campaigns if the client doesn’t want to invest in the idea. Even the most customer centric companies often need to re-think their processes in order to be truly customer-centric via social media. Continue reading
Posted in brand marketing, Content, CRM, Customer care, Customers, Facebook, Internet, Middle East marketing, Online marketing, public relations, social media, strategy, Twitter
Tagged advertising, Alexa, Alexander McNabb, campaigns, communication, Content, CRM, Facebook, guidelines, HR, marketing, public relations, social media, social networking, the coolest agency in the world, Twitter
Social media measurement
Spot On’s Carrington Malin takes a quick look at measurement for social media. It’s all about objective setting. Continue reading
Posted in brand marketing, CRM, Customer care, Customers, Internet, Middle East marketing, Online marketing, public relations, strategy
Tagged campaign, Facebook, Internet, marketing, Measurement, Nielsen BuzzMetrics, PR, PR Measurement, public relations, Radian6, social media, Sysomos, TNSCymfony, Twitter
Social media isn’t socialist media
The idea that social media is a new way of running marketing communications on the cheap is a beguiling one and, sadly, totally incorrect. Social media campaigns can create significant challenges. Continue reading
Posted in brand marketing, Internet, Middle East marketing, social media, Twitter
Tagged Alexander McNabb, budget, campaign, CampaignME, costs, Facebook, investment, social media, time, Twitter, YouTube
Spot On PR’s MENA Twitter Demographics & User Habits Survey
Spot On Public Relations has published its first extensive Twitter Demographics & Habits Survey for the Middle East & North Africa (MENA) Continue reading
Posted in General, social media, Twitter
Tagged Algeria, Arab World, Arabic, Bahrain, demographics, Dubai, Egypt, Facebook, Jordan, Kuwait, Lebanon, Libya, MENA, Middle east, Morocco, North Africa, Oman, Qatar, research, Saudi, Saudi Arabia, social media, Spot On, spotonpr, Syria, Tunisia, tweet, Twitter, UAE, United Arab Emirates, Yemen
Scorn
Many marketers who are taking social media seriously are seeing a campaign platform rather than a fundamental change in the way the business communicates. Continue reading
Posted in General
Tagged CampaignME, communications, Facebook, public relations, social media, Twitter
Radio Gaga
Radio is probably the most undervalued advertising/communication medium of the lot. People just won’t invest appropriately in creating compelling executions for radio. Continue reading
Posted in General
Tagged advertising, Catboy, Facebook, marketing, PR, radio, social media, Twitter, YouTube
Social media predictions
Here are some of Alexander McNabb’s ‘social media’ predictions for 2009, just for fun! Continue reading
Posted in General
Tagged CampaignME, Facebook, media, PR, social media, Twitter, YouTube
Is the newspaper dead?
Is the newspaper dead? And if not, when is it going to do the decent thing? Continue reading
Posted in General
Tagged citizen journalism, Facebook, Flikr, journalism, media, new media, newspapers, online, social media, Twitter
2010 Spot On Public Relations