Tag: Internet marketing
Positioning development exercises have been part of our tool-set for many years and we’ve often found them to be voyages of discovery for both us and the brand in question. More often than not, the brief is to review quite minor adjustments to the brand’s messaging and, nine times out of ten, the process ends […]
There’s lots of stuff we do with clients building digital communications programmes, from SEO auditing through to setting up and populating social media platforms. But the one thing we recommend against is take the whole thing off your hands. There’s a problem with outsourcing your conversation, you see. It simply doesn’t work. We’ll happily work […]
We’re now quite used to people looking at us aghast as we talk about the importance of social media in communications and marketing strategy. Reactions often include incredulity, annoyance, perplexity, anger and even, occasionally, well-reasoned disagreement. How can we have such certainty in the critical role of social media and in the Arab world, of […]
A new survey highlights that there is enthusiasm for behavioural targeting and concern over privacy issues in almost equal measure.