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Tag Archives: Internet
We’re no longer wowed…
A sea-change in consumer attitudes to technology follows a series of changes in the way in which people inform themselves of new things. The information flow, which used to take place across magazine pages or at exhibitions, now takes place online 24/7. Continue reading
Posted in Content, Customers, Internet, Middle East marketing, Online marketing, public relations, Publishing, social media, strategy
Tagged advertising, campaign, CampaignME, Carrington Malin, Internet, iPhone, marketing, online, product launch, technology, TWAIN
The Year Of Mobile?
Technology pundits are heralding “The Year Of The Mobile” yet again, however this year they may actually be right. Continue reading
Posted in 3G, Applications, General, Internet, Marketing, Mobile, Online marketing, public relations, social media, VAS
Tagged apps, broadband, Internet, marketing, Mobile, predictions, Spot On, spotonpr, VAS
Social media measurement
Spot On’s Carrington Malin takes a quick look at measurement for social media. It’s all about objective setting. Continue reading
Posted in brand marketing, CRM, Customer care, Customers, Internet, Middle East marketing, Online marketing, public relations, strategy
Tagged campaign, Facebook, Internet, marketing, Measurement, Nielsen BuzzMetrics, PR, PR Measurement, public relations, Radian6, social media, Sysomos, TNSCymfony, Twitter
Disintermediation and the media
When technology improves access, quality becomes secondary. And quality is the last refuge of the about-to-be-disintermediated. Continue reading
Posted in General
Tagged communications, Disintermediation, Internet, magazines, media, newspapers, online, printing, Publishing, web, web 2.0
Keeping up with ‘search’
There are a series of interesting battles unfolding in the world’s technology markets and they’re going to define a great deal of what we all get up to in the years to come, Alexander McNabb informs. Continue reading
Posted in Online marketing, SEO, social media, Twitter
Tagged advertising, communications, Internet, marketing, search, seo, social media, technology, Twitter
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