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Social media isn’t socialist media
The idea that social media is a new way of running marketing communications on the cheap is a beguiling one and, sadly, totally incorrect. Social media campaigns can create significant challenges. Continue reading
Posted in brand marketing, Internet, Middle East marketing, social media, Twitter
Tagged Alexander McNabb, budget, campaign, CampaignME, costs, Facebook, investment, social media, time, Twitter, YouTube
2010 Spot On Public Relations