Tag: marketing

GITEX Digital Strategies

Filed in Conferences, Events by on September 8, 2014 0 Comments
GITEX Digital Strategies

It’s almost GITEX time and Alexander McNabb will, once again, be chairing the GITEX Digital Strategies Forum. The Forum takes place on Wednesday 15 October 2014 during GITEX Technology Week 2014 and will take delegates through global digital consumer trends, digital marketing strategy and planning, mobile marketing , digital CSR, one:one marketing and more. You’ll find the full agenda […]

Continue Reading »

GITEX Digital Strategies Forum

GITEX Digital Strategies Forum

Read about GITEX Digital Strategies 2014   Spot On’s Alexander McNabb will be chairing the Digital Strategies Forum in Dubai next week, which takes place on Wednesday 23 October 2013 during GITEX Technology Week 2013.  The conference agenda will take delegates through global digital consumer trends, digital marketing strategy and planning, customer relationship management (CRM), […]

Continue Reading »

Create more compelling content

Create more compelling content

Five questions to ask your content before you let it go into the wild The Internet these days is getting pretty busy. There are millions of us out there churning out words and adding them to the growing pile for dumpster diver Google to sift through and select whenever someone has a question. How can […]

Continue Reading »

UAE is world smartphone leader

Filed in Mobile, Technology by on August 29, 2013 0 Comments
UAE is world smartphone leader

The United Arab Emirates leads the world in smartphone penetration, with 74% of mobile subscribers carrying one of the natty little devils in their pockets. The Emirates is closely followed by South Korea, Saudi Arabia, Singapore and Norway in the ranking, compiled by Statista from the results of Google’s ‘Our Global Planet’ survey. Amazingly, the […]

Continue Reading »

Time to revisit your brand positioning?

Time to revisit your brand positioning?

Positioning development exercises have been part of our tool-set for many years and we’ve often found them to be voyages of discovery for both us and the brand in question. More often than not, the brief is to review quite minor adjustments to the brand’s messaging and, nine times out of ten, the process ends […]

Continue Reading »

Counting clicks

Counting clicks

There was a good vibe at the Click 7.0 Digital Marketing Event today. Chairing the event, I did expect to see a slightly larger crowd, which was a huge shame as the day turned out to be one of the most varied, diverse and insightful I remember from a Dubai event in a long time. […]

Continue Reading »

Intelligent use of social media

Intelligent use of social media

The chaps at Studio One wanted to explore how best to use social media, especially if you were starting out with a small business. What top five tips could we give an SME. Naturally, as so often happens with these things, we didn’t really stick to the top five tips and then ran out of […]

Continue Reading »

A modern marketing manifesto

Filed in Marketing, Marketing Strategy by on April 24, 2013 0 Comments
A modern marketing manifesto

Many of us have held the opinion for some time that the arrival of the new wave of social media would force massive changes in communications and marketing and even change the structure of organisations themselves. And so it has. The role of digital marketers in organisations has grown up fast, as marketing’s influence over […]

Continue Reading »

Marketing after the click

Marketing after the click

In the old days, we used to place advertisements in trade magazines. These often carried ‘bingo cards’ for advertisers to circle numbers corresponding to advertisements. These ‘reader responses’ were collated by the publisher and the contacts of interested readers were sent to advertisers for them to follow up with a brochure and perhaps a follow […]

Continue Reading »

Has the Arab Spring turned into a torrent of cash?

Has the Arab Spring turned into a torrent of cash?

Whilst debate continues, even now, on how pivotal the role social media was in the revolutions of the Arab Spring, there can be no doubt that Arab digital activism woke up businesses and governments across the world to the potential of new digital media. In the Middle East the change in attitudes towards digital media […]

Continue Reading »