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Tag Archives: marketing
5 reasons Spot On PR uses Twitter
@SMEXbeirut asked recently if we’d written an article on why Spot On PR uses Twitter and what we get out of it, so now is probably as good a time as any. Those that have been following our social media … Continue reading
Posted in Content, Internet, Middle East marketing, Online marketing, public relations, social media, Twitter
Tagged bloggers, blogs, business development, communications, community, Content, journalists, marketing, media, PR, social media, Spot On, Twitter
Losing the battle for control
In the age of social media, where people have an overwhelming choice of content, every organisation needs to be in the content business – and that means carefully considering the content consumption habits and needs of its stakeholders. Continue reading
Posted in brand marketing, CRM, Customer care, Customers, Facebook, Middle East marketing, Online marketing, public relations, social media, Twitter
Tagged brands, communications, Content, control, mark, marketing, messaging, PR, publi, public relations, social media
Social media measurement
Spot On’s Carrington Malin takes a quick look at measurement for social media. It’s all about objective setting. Continue reading
Posted in brand marketing, CRM, Customer care, Customers, Internet, Middle East marketing, Online marketing, public relations, strategy
Tagged campaign, Facebook, Internet, marketing, Measurement, Nielsen BuzzMetrics, PR, PR Measurement, public relations, Radian6, social media, Sysomos, TNSCymfony, Twitter
Keeping up with ‘search’
There are a series of interesting battles unfolding in the world’s technology markets and they’re going to define a great deal of what we all get up to in the years to come, Alexander McNabb informs. Continue reading
Posted in Online marketing, SEO, social media, Twitter
Tagged advertising, communications, Internet, marketing, search, seo, social media, technology, Twitter
The uninvited guest at the party
As more and more Middle East brands register themselves on Twitter and plan to include the platform in their communications, it is worth remembering that marketing is still the uninvited guest at the party. Continue reading
Posted in brand marketing, Middle East marketing, social media, Twitter
Tagged brands, communications, marketing, social media, social networking, Twitter
Mr. Futurist
As we look at the brave new “future world” of technology, consumers are increasingly information-centric. Continue reading
Posted in General
Tagged advertising, brand, CampaignME, marketing, social media, technology
Radio Gaga
Radio is probably the most undervalued advertising/communication medium of the lot. People just won’t invest appropriately in creating compelling executions for radio. Continue reading
Posted in General
Tagged advertising, Catboy, Facebook, marketing, PR, radio, social media, Twitter, YouTube
How do you manage a social media campaign?
How do you manage a ‘social media’ campaign? One major problem is the challenge of speed. Continue reading
Posted in General
Tagged campaign, CampaignME, communications, marketing, PR, social media
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