Tag: MENA

Is social media really that important for marketers in the Arab World?

Is social media really that important for marketers in the Arab World?

We’re now quite used to people looking at us aghast as we talk about the importance of social media in communications and marketing strategy. Reactions often include incredulity, annoyance, perplexity, anger and even, occasionally, well-reasoned disagreement. How can we have such certainty in the critical role of social media and in the Arab world, of […]

Continue Reading »

32% of MENA Internet users buy online

32% of MENA Internet users buy online

Hampered by a lack of online payment infrastructure and the high cost of broadband, e-commerce has been slow to develop in the Middle East and North Africa (MENA) and although there are some notable e-commerce pioneers, few online ventures in the region encourage Internet users to buy online. However, as the region’s consumers spend more […]

Continue Reading »

Facebook adds 1 million more Arabic users

Facebook adds 1 million more Arabic users

Facebook’s Arabic platform has added 1 million new users during the past three months, showing important trends in Facebook’s changing MENA demographics.

Continue Reading »

Media consumption & habits of MENA Internet users

Media consumption & habits of MENA Internet users

Scroll down the page for survey download links The figures in our new Media Consumption & Habits of MENA Internet Users Survey simply confirm what everyone involved in the Middle East’s growing digital marketing industry has already been talking about for the past year or two: Internet connectivity has become pervasive amongst many of our […]

Continue Reading »

When social media programs grow up…

When social media programs grow up…

I’ve been doing quite a lot of speaking at ‘online’ conference events and workshops recently (this will surprise nobody who knows me) and consequently meeting a lot of people who are experimenting with social media within their organisations. It’s something of a growing trend – typically, one person within an organisation has been using Facebook […]

Continue Reading »

Facebook bigger than newspapers? So what?

Facebook bigger than newspapers? So what?

Does this mean the death of newspapers? Not quite… The seventeen countries we included in the Middle East and Northern Africa Facebook Demographics study have widely varied news media: some, like the UAE, have strong English news components while others, like North Africa, have strong French language daily and weekly news media. When you look […]

Continue Reading »

15 Million MENA Facebook Users – Report

15 Million MENA Facebook Users – Report

Scroll down the page for survey download links (and Egypt update) Summary Facebook has become a force to be reckoned with in the Middle East and North Africa and the platform can now claim 15 million users as of May 2010. Whilst Facebook saw strong early growth in 2008/2009 from English and French speaking users […]

Continue Reading »

Does online marketing scare you?

Filed in Online Marketing by on April 19, 2010 0 Comments
Does online marketing scare you?

Things are looking up for the online marketing community. Recent surveys and media reports widely credit the region’s online advertising spend to be growing fast and becoming increasingly important to more and more people. Although last year was a difficult one for many, some believe that this gave big advertisers pause for thought and time […]

Continue Reading »

Twitter & Customer Service Survey

Filed in Research, Twitter by on March 29, 2010 0 Comments
Twitter & Customer Service Survey

Scroll down the page for survey download links Summary It’s now well publicised that the rapid growth Twitter experienced during 2008 and the first months of 2009 slowed dramatically towards the end of 2009, although ending the year with 75 million user accounts. Twitter activity, on the other hand, grew from 5,000 tweets per day […]

Continue Reading »

Is social media making the Middle East more ‘social’?

Filed in Facebook, Middle-East, Social media, Twitter, UAE by on February 9, 2010 0 Comments
Is social media making the Middle East more ‘social’?

I’ve been a big fan of LinkedIn since I signed up just after it launched in 2004. I immediately found lots of my technology industry friends and colleagues were doing the same and were more than happy to introduce me to their contacts. I spent hours browsing LinkedIn user records looking for useful contacts, business prospects […]

Continue Reading »

Send this to a friend