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Alexander at MediaME Forum 2011
Spot On PR Director Alexander McNabb spoke at the MediaME Forum 2011 in Amman, Jordan earlier this week about digital public relations and reputation management. The annual event organised by Middle East advertising and marketing portal MediaME was attended by … Continue reading
Posted in brand marketing, Content, Disintermediation, Facebook, Internet, Measurement, Middle east, Middle East marketing, Middle East Public Relations, Online marketing, public relations, SEO, social media, Twitter
Tagged agencies, Alexander McNabb, Amman, communications, Conference, digital, Facebook, Jordan, MediaME, Middle east, Objectives, online, Outsourcing, PR, public relations, Reputation Management, speaking
Middle East bloggers on air!
Tune in to Alexander McNabb on Dubai Eye 103.8FM on Tuesday January 25th at 10am to listen to the Dubai Today show and hear about Middle East blogging from seven bloggers in the region. Continue reading
Posted in Blogging, Content, General, Internet, Middle east, social media
Tagged Alexander McNabb, Amman, Arab World, blog, bloggers, blogging, Content, Dubai, Dubai Eye, Dubai Today, Internet, Jordan, Middle east, online, radio, social media, UAE
Can we say Twitter revolution now? Can we?
There’s already been quite a lot written about the role of social media in the ousting of Tunisia’s President Ben Ali. Here’s our 2 cents worth, plus a list of useful links for anyone interested in learning about the role of social media in Tunisia’s regime change. Continue reading
Posted in Disintermediation, Facebook, General, Internet, Middle east, Newspapers, social media, Twitter
Tagged activism, Arab, Arab World, blocked, blogging, censorship, Facebook, government, hacking, Internet, journalists, media, media law, Middle east, new media, newspapers, North Africa, online, press freedom, social media, Tunisia, Twitter
Is social media really that important for marketers in the Arab World?
We’re now quite used to people looking at us aghast as we talk about the importance of social media in communications and marketing strategy. Reactions often include incredulity, annoyance, perplexity, anger and even, occasionally, well-reasoned disagreement. How can we have … Continue reading
Posted in brand marketing, competition, Customers, Disintermediation, E-commerce, Facebook, General, Internet, Middle east, Middle East marketing, Newspapers, Online marketing, public relations, social media, strategy
Tagged advertising, Arab World, brand marketing, brand sentiment, Carrington Malin, communications, consumers, Content, customer service, data, demographics, Facebook, Internet, Internet marketing, Internet users, marketing, MENA, Middle east, online, Online marketing
The Sustainable Corporation
I’m doing quite a lot of conference speaking thingies this Autumn, so apologies in advance to anyone who suffers in one of those audiences. I’m particularly looking forward to the MediaME Conference in Amman on the 8th and 9th November, … Continue reading
Posted in Customers, General, Internet, Middle east, Middle East marketing, Online marketing, public relations, social media
Tagged Alexander McNabb, blog, blogging, communications, Conference, conferences, CSR, Internet, online, policy, PR, public relations, social media, speaking, sustainability, transparency
A particularly delicious cake
A new survey highlights that there is enthusiasm for behavioural targeting and concern over privacy issues in almost equal measure. Continue reading
Posted in Content, Facebook, Internet, Middle east, Middle East marketing, Newspapers, Online marketing, Publishing, social media, strategy
Tagged advertising, behavioural targeting, consumers, Content, data, demographics, Facebook, Internet, Internet marketing, Internet users, marketing, online, Online marketing, privacy, UAE
10 social media myths exposed
To our delight, more and more Middle East brands are looking seriously at using social media in their communications and making efforts to plan, structure and invest in strategic activities. It’s no secret that Spot On PR is a big … Continue reading
Posted in brand marketing, Content, CRM, Customer care, Customers, Facebook, General, Internet, Measurement, Middle east, Middle East marketing, Online marketing, public relations, SEO, social media, strategy, Twitter
Tagged advertising, agencies, blogging, blogs, Carrington Malin, communications, Content, conversations, CRM, customer service, direct marketing, email, Facebook, Internet, marketing, marketing communications, myths, online, planning, public relations, social media, social networking, strategy, Twitter
Facebook bigger than newspapers? So what?
With Facebook hitting 15 million users in the Middle East & North Africa, more people subscribe to Facebook than get the newspaper. But what does that mean exactly? Continue reading
Posted in Content, Disintermediation, Facebook, General, Internet, Middle east, Middle East marketing, Newspapers, Online marketing, public relations, Publishing, social media
Tagged Algeria, Arab, Arab World, Bahrain, Carrington Malin, Egypt, Facebook, Internet, Iraq, Jordan, Kuwait, Lebanon, Libya, marketing social networking, Maroc, MENA, Middle east, Morocco, North Africa, Oman, online, Palestine, Qatar, Saudi, Saudi Arabia, social media, Syria, Tunisia, UAE, United Arab Emirates, Yemen
15 Million MENA Facebook Users – Report
Facebook has become a force to be reckoned with in the Middle East and North Africa 15 million users in the region. Read more in Spot On PR’s MENA Facebook Demographics Report (May 2010). Continue reading
Posted in Facebook, General, Internet, Middle east, Middle East marketing, Newspapers, Online marketing, social media
Tagged Algeria, Arab, Arab World, Bahrain, Carrington Malin, Egypt, Facebook, Internet, Iraq, Jordan, Kuwait, Lebanon, Libya, marketing social networking, Maroc, MENA, Middle east, Morocco, North Africa, Oman, online, Palestine, Qatar, research, Saudi, Saudi Arabia, social media, Syria, Tunisia, UAE, United Arab Emirates, Yemen
2010 Spot On Public Relations
Night of the anonyhaters
Some people wearing a mask of anonymity, believe they face no consequence for their actions, are capable of remarkable cruelty. What should you do if these are aimed at you or your brand? Continue reading →