Tag: PageFair

Investing in ad impressions? What a waste…

Investing in ad impressions? What a waste…

We’ve always known that some people respond better to advertisements than others. However, more and more research is confirming that the group that responds favourably to advertising is getting smaller and smaller. A top takeaway from Forrester’s recent “The End of Advertising As We Know It” report is that 50% of US online adults actively […]

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