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Tag Archives: planning
When social media programs grow up…
I’ve been doing quite a lot of speaking at ‘online’ conference events and workshops recently (this will surprise nobody who knows me) and consequently meeting a lot of people who are experimenting with social media within their organisations. It’s something … Continue reading
10 social media myths exposed
To our delight, more and more Middle East brands are looking seriously at using social media in their communications and making efforts to plan, structure and invest in strategic activities. It’s no secret that Spot On PR is a big … Continue reading
Posted in brand marketing, Content, CRM, Customer care, Customers, Facebook, General, Internet, Measurement, Middle east, Middle East marketing, Online marketing, public relations, SEO, social media, strategy, Twitter
Tagged advertising, agencies, blogging, blogs, Carrington Malin, communications, Content, conversations, CRM, customer service, direct marketing, email, Facebook, Internet, marketing, marketing communications, myths, online, planning, public relations, social media, social networking, strategy, Twitter
Are you engaging the right fans?
As a communications and marketing agency that helps run a number of social media programs, we spend quite a lot of time looking at Middle East social media marketing campaigns from around the region. It’s still early days, but the … Continue reading
Posted in Content, CRM, Customers, Facebook, Internet, Measurement, Middle east, Middle East marketing, Online marketing, social media, Twitter
Tagged blog, communications, Content, Customers, employees, engagement, Facebook, fans, following, marketing, Measurement, metrics, Online marketing, planning, ROI, social media, social networking
N reasons social media campaigns fail
There are several common reasons that brands fail on social media, but the root of the problem can very often be a simple lack of company commitment to the social media campaign. Continue reading
Posted in brand marketing, General, Middle East marketing, Online marketing, social media, strategy
Tagged CEO, planning, strategy
2010 Spot On Public Relations