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Tag Archives: PR
Alexander at MediaME Forum 2011
Spot On PR Director Alexander McNabb spoke at the MediaME Forum 2011 in Amman, Jordan earlier this week about digital public relations and reputation management. The annual event organised by Middle East advertising and marketing portal MediaME was attended by … Continue reading
Posted in brand marketing, Content, Disintermediation, Facebook, Internet, Measurement, Middle east, Middle East marketing, Middle East Public Relations, Online marketing, public relations, SEO, social media, Twitter
Tagged agencies, Alexander McNabb, Amman, communications, Conference, digital, Facebook, Jordan, MediaME, Middle east, Objectives, online, Outsourcing, PR, public relations, Reputation Management, speaking
Hiring PR people for the digital age
What skill sets should PR job candidates have in the digital age? Carrington Malin explains how Spot On PR’s list of recruitment criteria just got even longer. Continue reading
The Sustainable Corporation
I’m doing quite a lot of conference speaking thingies this Autumn, so apologies in advance to anyone who suffers in one of those audiences. I’m particularly looking forward to the MediaME Conference in Amman on the 8th and 9th November, … Continue reading
Posted in Customers, General, Internet, Middle east, Middle East marketing, Online marketing, public relations, social media
Tagged Alexander McNabb, blog, blogging, communications, Conference, conferences, CSR, Internet, online, policy, PR, public relations, social media, speaking, sustainability, transparency
5 reasons Spot On PR uses Twitter
@SMEXbeirut asked recently if we’d written an article on why Spot On PR uses Twitter and what we get out of it, so now is probably as good a time as any. Those that have been following our social media … Continue reading
Posted in Content, Internet, Middle East marketing, Online marketing, public relations, social media, Twitter
Tagged bloggers, blogs, business development, communications, community, Content, journalists, marketing, media, PR, social media, Spot On, Twitter
Losing the battle for control
In the age of social media, where people have an overwhelming choice of content, every organisation needs to be in the content business – and that means carefully considering the content consumption habits and needs of its stakeholders. Continue reading
Posted in brand marketing, CRM, Customer care, Customers, Facebook, Middle East marketing, Online marketing, public relations, social media, Twitter
Tagged brands, communications, Content, control, mark, marketing, messaging, PR, publi, public relations, social media
Social media measurement
Spot On’s Carrington Malin takes a quick look at measurement for social media. It’s all about objective setting. Continue reading
Posted in brand marketing, CRM, Customer care, Customers, Internet, Middle East marketing, Online marketing, public relations, strategy
Tagged campaign, Facebook, Internet, marketing, Measurement, Nielsen BuzzMetrics, PR, PR Measurement, public relations, Radian6, social media, Sysomos, TNSCymfony, Twitter
Alexander nominated for Communicator of the Year!
The MEPRA Awards shortlisted nominations and submissions are out today, which include 10 best practice categories and two individual awards categories, being Young Professional of the Year and Communicator of the Year. Having decided as an agency not to enter … Continue reading
Posted in Awards, MEPRA, Middle East Public Relations, public relations, social media, Twitter
Tagged Alexander McNabb, best practice, Dubai, MEPRA, Middle East PR, Middle East Public Relations, PR, public relations, spotonpr, UAE
Mrs. Google and her five lovely daughters
Have you ever Googled yourself? Feel free to go ahead and try it. There’s no shame. Everyone does it. Continue reading
Radio Gaga
Radio is probably the most undervalued advertising/communication medium of the lot. People just won’t invest appropriately in creating compelling executions for radio. Continue reading
Posted in General
Tagged advertising, Catboy, Facebook, marketing, PR, radio, social media, Twitter, YouTube
Snarky
The ability to be cynical, negative and rude is one of the strongest assets of a good public relations practitioner. Continue reading
Posted in General
Tagged CampaignME, counsel, PR
2010 Spot On Public Relations