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	<title>Middle East Public Relations &#124; Spot On PR &#124; Communications &#124; Marketing &#124; Media &#124; Social Media &#187; PR</title>
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	<description>Spot On PR is a Middle East public relations, communications and marketing agency that helps companies in the Middle East &#38; North Africa build brands online and offline – Communications &#124; Public Relations &#124; Marketing &#124; Branding &#124; Events &#124; Crisis Management &#124; Social Media &#124; MENA &#124; Middle East &#124; Dubai &#124; UAE &#124; Saudi Arabia &#124; Egypt &#124; Morocco</description>
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		<title>Alexander at MediaME Forum 2011</title>
		<link>http://www.spotonpr.com/alexander-mcnabb-at-mediame-forum/</link>
		<comments>http://www.spotonpr.com/alexander-mcnabb-at-mediame-forum/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 09:49:19 +0000</pubDate>
		<dc:creator>Carrington Malin</dc:creator>
				<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Disintermediation]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Middle east]]></category>
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		<category><![CDATA[Middle East Public Relations]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[Alexander McNabb]]></category>
		<category><![CDATA[Amman]]></category>
		<category><![CDATA[communications]]></category>
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		<category><![CDATA[digital]]></category>
		<category><![CDATA[Jordan]]></category>
		<category><![CDATA[MediaME]]></category>
		<category><![CDATA[Objectives]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Outsourcing]]></category>
		<category><![CDATA[PR]]></category>
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		<category><![CDATA[speaking]]></category>

		<guid isPermaLink="false">http://www.spotonpr.com/?p=1467</guid>
		<description><![CDATA[Spot On PR Director Alexander McNabb spoke at the MediaME Forum 2011 in Amman, Jordan earlier this week about digital public relations and reputation management. The annual event organised by Middle East advertising and marketing portal MediaME was attended by &#8230; <a href="http://www.spotonpr.com/alexander-mcnabb-at-mediame-forum/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Hiring PR people for the digital age</title>
		<link>http://www.spotonpr.com/hiring-pr-people-for-the-digital-age/</link>
		<comments>http://www.spotonpr.com/hiring-pr-people-for-the-digital-age/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 04:25:51 +0000</pubDate>
		<dc:creator>Carrington Malin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[Arab World]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Middle east]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR people]]></category>
		<category><![CDATA[PR practice]]></category>
		<category><![CDATA[recruitment]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Spot On PR]]></category>
		<category><![CDATA[Spot On Public Relations]]></category>

		<guid isPermaLink="false">http://www.spotonpr.com/?p=1378</guid>
		<description><![CDATA[What skill sets should PR job candidates have in the digital age? Carrington Malin explains how Spot On PR's list of recruitment criteria just got even longer.  <a href="http://www.spotonpr.com/hiring-pr-people-for-the-digital-age/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The Sustainable Corporation</title>
		<link>http://www.spotonpr.com/the-sustainable-corporation/</link>
		<comments>http://www.spotonpr.com/the-sustainable-corporation/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 05:39:14 +0000</pubDate>
		<dc:creator>Alexander McNabb</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Middle east]]></category>
		<category><![CDATA[Middle East marketing]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Alexander McNabb]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Conference]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[speaking]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://www.spotonpr.com/?p=1083</guid>
		<description><![CDATA[I&#8217;m doing quite a lot of conference speaking thingies this Autumn, so apologies in advance to anyone who suffers in one of those audiences. I&#8217;m particularly looking forward to the MediaME Conference in Amman on the 8th and 9th November, &#8230; <a href="http://www.spotonpr.com/the-sustainable-corporation/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>5 reasons Spot On PR uses Twitter</title>
		<link>http://www.spotonpr.com/5-reasons-we-use-twitter/</link>
		<comments>http://www.spotonpr.com/5-reasons-we-use-twitter/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 04:13:00 +0000</pubDate>
		<dc:creator>Carrington Malin</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Middle East marketing]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[bloggers]]></category>
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		<category><![CDATA[business development]]></category>
		<category><![CDATA[communications]]></category>
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		<category><![CDATA[journalists]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Spot On]]></category>

		<guid isPermaLink="false">http://www.spotonpr.com/?p=440</guid>
		<description><![CDATA[@SMEXbeirut asked recently if we&#8217;d written an article on why Spot On PR uses Twitter and what we get out of it, so now is probably as good a time as any. Those that have been following our social media &#8230; <a href="http://www.spotonpr.com/5-reasons-we-use-twitter/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Losing the battle for control</title>
		<link>http://www.spotonpr.com/communications-content-control/</link>
		<comments>http://www.spotonpr.com/communications-content-control/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 09:27:46 +0000</pubDate>
		<dc:creator>Carrington Malin</dc:creator>
				<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer care]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Middle East marketing]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[control]]></category>
		<category><![CDATA[mark]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[publi]]></category>

		<guid isPermaLink="false">http://www.spotonpr.com/?p=433</guid>
		<description><![CDATA[In the age of social media, where people have an overwhelming choice of content, every organisation needs to be in the content business – and that means carefully considering the content consumption habits and needs of its stakeholders. <a href="http://www.spotonpr.com/communications-content-control/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Social media measurement</title>
		<link>http://www.spotonpr.com/social-media-measurement/</link>
		<comments>http://www.spotonpr.com/social-media-measurement/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 08:56:18 +0000</pubDate>
		<dc:creator>Carrington Malin</dc:creator>
				<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer care]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Middle East marketing]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Nielsen BuzzMetrics]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Measurement]]></category>
		<category><![CDATA[Radian6]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Sysomos]]></category>
		<category><![CDATA[TNSCymfony]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.spotonpr.com/?p=400</guid>
		<description><![CDATA[Spot On's Carrington Malin takes a quick look at measurement for social media. It's all about objective setting. <a href="http://www.spotonpr.com/social-media-measurement/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Alexander nominated for Communicator of the Year!</title>
		<link>http://www.spotonpr.com/communicator-of-the-year/</link>
		<comments>http://www.spotonpr.com/communicator-of-the-year/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 07:46:47 +0000</pubDate>
		<dc:creator>Carrington Malin</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[MEPRA]]></category>
		<category><![CDATA[Middle East Public Relations]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Alexander McNabb]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[Middle East PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[spotonpr]]></category>
		<category><![CDATA[UAE]]></category>

		<guid isPermaLink="false">http://www.spotonpr.com/?p=382</guid>
		<description><![CDATA[The MEPRA Awards shortlisted nominations and submissions are out today, which include 10 best practice categories and two individual awards categories, being Young Professional of the Year and Communicator of the Year. Having decided as an agency not to enter &#8230; <a href="http://www.spotonpr.com/communicator-of-the-year/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mrs. Google and her five lovely daughters</title>
		<link>http://www.spotonpr.com/mrs-google-and-her-five-lovely-daughters/</link>
		<comments>http://www.spotonpr.com/mrs-google-and-her-five-lovely-daughters/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 07:12:24 +0000</pubDate>
		<dc:creator>Alexander McNabb</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://69.163.143.206/?p=39</guid>
		<description><![CDATA[Have you ever Googled yourself? Feel free to go ahead and try it. There's no shame. Everyone does it. <a href="http://www.spotonpr.com/mrs-google-and-her-five-lovely-daughters/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.spotonpr.com/mrs-google-and-her-five-lovely-daughters/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Radio Gaga</title>
		<link>http://www.spotonpr.com/radio-gaga/</link>
		<comments>http://www.spotonpr.com/radio-gaga/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 07:05:20 +0000</pubDate>
		<dc:creator>Alexander McNabb</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Catboy]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://69.163.143.206/?p=33</guid>
		<description><![CDATA[Radio is probably the most undervalued advertising/communication medium of the lot. People just won't invest appropriately in creating compelling executions for radio. <a href="http://www.spotonpr.com/radio-gaga/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Snarky</title>
		<link>http://www.spotonpr.com/snarky/</link>
		<comments>http://www.spotonpr.com/snarky/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 06:49:33 +0000</pubDate>
		<dc:creator>Alexander McNabb</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[CampaignME]]></category>
		<category><![CDATA[counsel]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://69.163.143.206/?p=23</guid>
		<description><![CDATA[The ability to be cynical, negative and rude is one of the strongest assets of a good public relations practitioner. <a href="http://www.spotonpr.com/snarky/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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